Topic
Getting started
292 guides across 41 sections
Getting started31
- Growth and Design retainers explainedHow Chykalophia's Growth Retainer and Design Retainer work, and how to choose between them and our other ongoing options.
- Hidden costs to watch forThe recurring website costs many clients overlook (domain renewal, hosting, plugin licenses, SSL, stock images, fonts, and third-party tools) and how to plan for them.
- How approvals & sign-off workHow the approval and sign-off process works at Chykalophia: what you're approving, why it matters, and what happens once you give the green light.
- How to give feedback that gets resultsA practical guide to giving design and content feedback clearly and constructively, so your project moves forward faster and you get results you're happy with.
- How to read your care plan reportWhat the maintenance side of your care plan report tells you, from updates and backups to uptime, security and speed, and what to do when something needs your attention.
- How to report a problem with your siteLearn the fastest way to tell us about a bug, broken page, or anything that looks wrong on your website so we can fix it quickly.
- How to request new work or changesThe right way to submit a request for new work or a change to your website so we can act on it quickly and accurately.
- How to use this help centerLearn how to search, browse, and get the most from the Chykalophia help center, including how to find guides fast and contact support when needed.
- How we communicate (support portal, email, calls)How Chykalophia communicates with clients, which channels we use, when to use each one, and how to get the fastest response.
- How we work togetherAn overview of Chykalophia's process from first conversation to launch, and what you can expect at each stage of your project.
- Our response times & support hoursA clear overview of when we're available, how quickly you can expect a reply, and what to do if something is truly urgent.
- Our services & pricingEvery way Chykalophia works with clients (projects, care plans, retainers and Fractional Plus with a CTO, CMO or CBO), with real starting prices.
- The ROI of a website redesignHow to judge the ROI of a website redesign: what to measure, realistic timelines for results, and what a redesign can and can't do.
- Understanding care plan pricingHow Chykalophia's website care plans are priced: what each level includes, why maintenance costs what it does, and how to pick the right level.
- Understanding quotes & invoicesHow Chykalophia's quotes and invoices work: what's included, how to read them, when payment is due, and what to do if something looks wrong.
- Understanding your project roadmapHow to read your Chykalophia project roadmap, what each section means, and how to stay oriented throughout your project.
- Welcome to the Chykalophia help centerStart here to learn how Chykalophia works, what to expect at each stage of your project, and how to get the most from these guides.
- What a website actually costsA plain-English breakdown of what goes into website pricing (from simple brochure sites to full e-commerce builds) so you can plan your budget with confidence.
- What happens at launch & handoffThe final steps before your site goes live: what to expect at launch, how ownership is transferred to you, and what happens after the site is live.
- What happens in discovery & strategyWhat to expect from the discovery and strategy phase: what we do, what we need from you, and what you'll have at the end of it.
- What happens in the design phaseWhat to expect during the design phase: how we create the visual look of your site, how to review designs, and how to give feedback that moves things forward.
- What happens in the development phaseWhat's happening behind the scenes while we build your website, and what you need to do (and not do) during development.
- What to improve in your website's first yearA quarter-by-quarter plan for improving a new website in its first year, so it keeps getting better instead of slowly going stale.
- What we need from youA clear overview of what Chykalophia needs from you as a client (materials, timely responses, access, and decisions) to keep your project on track.
- Who these guides are forA quick overview of who this help center is written for, what level of technical knowledge you need, and how to get the most from it.
- Working with us on Fractional PlusWhat to expect from Fractional Plus, Chykalophia's fractional CTO, CMO and brand leadership retainer with the in-house team behind it to execute.
- Working with us on The Conversion SprintWhat to expect from The Conversion Sprint, a two-week fixed-scope engagement to find and fix the biggest conversion leak on one high-stakes page.
- Working with us on The Conversion SystemThe Conversion System, Chykalophia's eight-week strategy-led website rebuild: who it suits, the phases, the guarantee and what we need from you.
- Working with us on the Made to Sell AcceleratorWhat to expect from the Made to Sell Accelerator, a six-week fixed-scope sprint that takes a new brand or product from positioning to a live go-to-market website.
- Your first 90 days after launchA month-by-month plan for the three months after your new website goes live, from checking the basics to reading your first real data and planning improvements.
- Your first week after launchFive small tasks over five days to get you settled with your new site: save your logins, make a first edit, and know how to reach us.
WordPress27
- A tour of the WordPress dashboardA friendly walkthrough of every main section of the WordPress dashboard so you know where everything lives.
- Changing your logo, site title & faviconLearn how to update your WordPress site's logo, display name, tagline, and the small icon that appears in browser tabs (the favicon).
- Classic editor vs block editorUnderstand the difference between WordPress's two editing experiences so you know which one you're using and what to expect.
- Editing SEO titles & descriptionsLearn how to write and edit the SEO title and meta description for your WordPress pages and posts using an SEO plugin.
- Getting started with the block editorA beginner's guide to the WordPress block editor (Gutenberg): how to write, add content, and publish pages and posts.
- How to add a new userStep-by-step instructions for adding a new user to your WordPress site, choosing the right role, and inviting the Chykalophia team to access your site.
- How to create a new pageStep-by-step instructions for creating a brand-new page in WordPress, from the dashboard all the way to publishing.
- How to edit a pageStep-by-step instructions for opening and editing any page on your WordPress website, including how to save your changes.
- How to find your WordPress login URLSeveral reliable ways to find the login page for your WordPress website, even if you've never logged in before.
- How to log in to WordPressStep-by-step instructions for accessing your WordPress dashboard from any device.
- How to reset your WordPress passwordHow to recover access to your WordPress site when you've forgotten your password, using the built-in reset tool.
- How to upload images and filesStep-by-step instructions for uploading images, PDFs, and other files to your WordPress media library from your computer or mobile device.
- Managing your own profileLearn how to update your WordPress profile, including your name, email, password, and display preferences.
- Pages vs posts: what's the difference?Learn the difference between WordPress pages and posts so you always know which one to use for your content.
- Post excerpts explainedLearn what WordPress post excerpts are, how to write them, and where they appear on your site.
- Setting featured imagesLearn how to set, change, and remove featured images on WordPress posts and pages, and why they matter.
- Setting your homepageLearn how to choose which page appears as your WordPress homepage, and how to set up a separate blog page.
- The media library explainedLearn what the WordPress media library is, what it stores, and how to navigate it to find and manage your site's images and files.
- The WordPress admin bar explainedA guide to the black bar at the top of WordPress: what every button and link does, and how to use it efficiently.
- Using categories & tagsLearn how WordPress categories and tags work, how to create them, and how to use them to organize your blog content.
- What are plugins?A plain-English explanation of WordPress plugins: what they are, what they do, and how to think about them.
- What is WordPress?A plain-English explanation of what WordPress is, what it does, and why so many websites are built with it.
- WordPress general settings explainedA plain-English guide to the General Settings page in WordPress, covering site title, tagline, URL, timezone, and language.
- WordPress terms, explained simplyA plain-English A to Z glossary of WordPress words and phrases you'll encounter when managing your website.
- WordPress: the complete client guideEverything you need to know about managing your WordPress website, from logging in to keeping it secure.
- WordPress.com vs WordPress.orgTwo products share the "WordPress" name but work very differently. This guide explains which one you have and why it matters.
- Working with contact formsLearn how contact forms work on WordPress, how to find form submissions, and how to manage common issues.
Google Workspace21
- Adding a domain to WorkspaceHow to add a second or alias domain to your Google Workspace account, so you can create email addresses at multiple domain names.
- Adding a user in Google WorkspaceStep-by-step instructions for adding a new team member to your Google Workspace organization from the Admin console.
- Docs, Sheets & Slides explainedA plain-English introduction to Google Docs, Sheets, and Slides (Google's equivalents to Word, Excel, and PowerPoint) and how to use them in Google Workspace.
- Gmail basics for businessA beginner-friendly guide to using Gmail in Google Workspace: composing emails, replying, searching, stars, and staying organized.
- Google Calendar basicsHow to use Google Calendar in Google Workspace: creating events, inviting people, viewing teammates' calendars, and managing your schedule.
- Google Drive basicsA beginner's guide to Google Drive: how to upload, organize, and find your files, and how to access them from any device.
- Google Meet basicsHow to start and join video calls using Google Meet: the video conferencing tool included with Google Workspace.
- Google Workspace on your phoneHow to set up and use Google Workspace on an iPhone or Android phone: installing apps, signing in, and using Gmail, Drive, Calendar, and Meet on the go.
- Google Workspace plans explainedA plain-English breakdown of Google Workspace plans: what each one includes, how much storage you get, and which plan suits your business.
- Google Workspace terms, explainedA plain-English A to Z glossary of Google Workspace terms, from Admin console to Vault, every term you're likely to encounter defined clearly.
- Google Workspace: the complete client guideEverything you need to know about using Google Workspace for your business, from signing in to security, Gmail, Drive, Calendar, and more.
- Groups & email aliasesHow to create shared email addresses like team@ or info@ in Google Workspace using groups and aliases, without paying for extra user seats.
- Organizing Gmail with labels & filtersHow to use Gmail labels and filters in Google Workspace to automatically sort, tag, and manage incoming email, keeping your inbox clean without effort.
- Setting up your Gmail signatureHow to create and manage a professional email signature in Gmail, including setting a default signature for new emails and replies.
- Shared drives explainedWhat Google Workspace Shared Drives are, how they differ from My Drive, and why they're the best way to store files that belong to your whole team.
- Sharing a calendarHow to share your Google Calendar with colleagues, clients, or your whole organization, and how to control what they can see.
- Sharing files & folders in DriveHow to share Google Drive files and folders: choosing who can view, comment, or edit, and how to share with people outside your organization.
- Signing in to Google WorkspaceHow to sign in to your Google Workspace account on a computer or phone, switch between accounts, and what to do if you're locked out.
- The Google Admin console, explainedA tour of the Google Admin console: the control panel where you manage users, security, billing, and settings for your whole organization.
- Turning on 2-step verificationHow to enable 2-step verification (2FA) for your Google Workspace account: the most important step you can take to protect your business email and files.
- What is Google Workspace?A plain-English explanation of Google Workspace: what it is, what it includes, and why businesses use it instead of free Gmail.
ClickUp for clients20
- ClickUp email notifications explainedUnderstand the emails ClickUp sends you, why you receive them, and how to adjust them to suit your preferences.
- ClickUp etiquette: working well togetherSimple norms for using ClickUp collaboratively so nothing gets missed, nothing is annoying, and everyone stays on the same page.
- ClickUp terms, explained simplyA plain-English glossary of every ClickUp term you might encounter while working with us.
- ClickUp troubleshootingSolutions to the most common ClickUp problems clients encounter, from login issues to missing notifications.
- Getting your ClickUp inviteHow to receive and accept your invite to the Chykalophia ClickUp workspace, and what to do if you haven't received it yet.
- How to approve work in ClickUpLearn how to formally approve completed work in ClickUp so your project moves forward without delays.
- How to attach files & screenshotsHow to attach images, screenshots, documents, and other files to a ClickUp task or comment so the team has everything they need.
- How to comment on a taskHow to leave a comment on a ClickUp task to give feedback, ask a question, or respond to your project team.
- How to request changesLearn how to ask for revisions clearly and effectively inside ClickUp so your feedback gets acted on quickly.
- How to submit a new requestLearn how to submit a new work request in ClickUp so we can pick it up quickly and get started.
- Managing your ClickUp notificationsLearn how to control which ClickUp notifications you receive so you stay informed without feeling overwhelmed.
- Mentioning people to get their attentionHow to use @mentions in ClickUp to notify a specific person, get a faster response, and communicate clearly without sending extra emails.
- Signing in to ClickUpHow to sign in to ClickUp on desktop and mobile, reset your password, and stay logged in.
- Task statuses explainedWhat each task status means in your Chykalophia ClickUp workspace, and what action (if any) is needed from you.
- Understanding tasksWhat a ClickUp task is, what information you'll find inside one, and how tasks are used to track your project work.
- Using ClickUp on your phoneLearn how to use the ClickUp mobile app to stay on top of your project from anywhere.
- What is ClickUp?A plain-English overview of what ClickUp is, why Chykalophia uses it, and what it means for you as a client.
- Working with us in ClickUpHow to use ClickUp with Chykalophia if we've invited you to a shared project space, from getting your invite to approving work and submitting requests.
- Your client portal explainedWhat you'll see when you log in to ClickUp, and what each part of the workspace means for your project.
- Your project hub explainedThe ClickUp document that holds everything specific to your site (accounts, brand details, what's running under the hood) and how it relates to this help center.
Analytics & Tracking18
- A tour of the GA4 dashboardA plain-English walkthrough of the Google Analytics 4 interface: what each section shows and where to find the numbers that matter most.
- Analytics & TrackingLearn what your website data actually means, from traffic sources to conversions, with plain-English guides to GA4, Search Console, and more.
- Conversions & goals explainedConversions in GA4, in plain English: what counts as one, how GA4 tracks them as key events, and why they matter more than visitor counts.
- Cookie consent & banners explainedA plain-English explanation of cookie consent banners: why your website has one, what it does, and what visitors see when they interact with it.
- E-commerce tracking explainedA plain-English guide to e-commerce tracking in Google Analytics 4: what it tracks, what you can learn from your store data, and how it gets set up on your site.
- Engagement, bounce & time on pageEngagement rate, bounce rate and average engagement time in GA4, in plain English: what each one means and what it says about your content.
- How GA4 gets set up on your siteA plain-English explanation of how Chykalophia installs and configures Google Analytics 4 on your website: what we do and what you need to know.
- Key metrics, explained simplyPlain-English definitions of the website metrics that matter (sessions, bounce rate, conversion rate and more) and what they mean for your business.
- Tracking, cookies & privacyA plain-English guide to how website tracking works, what cookies do, what privacy laws require, and how Chykalophia sets up tracking in a compliant way.
- Understanding where traffic comes fromGA4 traffic sources and channels in plain English (organic, direct, referral, social, email and paid) and what each says about your marketing.
- Understanding your monthly reportA plain-English guide to reading the monthly analytics report Chykalophia sends you: what each section means and how to use the data to make decisions.
- Users vs sessions vs viewsA clear, jargon-free explanation of three easily confused analytics numbers (users, sessions, and views) and what each one tells you about your website.
- UTM links for campaign trackingUTM links in plain English: what they are, why you need them, and how they show which emails, posts and ads actually drive visitors to your site.
- Vanity metrics vs meaningful metricsHow to tell vanity metrics (numbers that look good but don't help decisions) from meaningful ones that reflect real business health.
- What is Google Analytics (GA4)?A plain-English introduction to Google Analytics 4: what it tracks, why it matters, and how it helps you understand your website visitors.
- What is Google Search Console?A plain-English intro to Google Search Console, the free tool that shows how your site appears in Google and which searches bring people to it.
- What is Google Tag Manager?Google Tag Manager in plain English: what it does, why we use it, and how it controls tracking on your website without touching code.
- Why track your website?A plain-English explanation of why website analytics matter and what you can learn from your data without being a tech expert.
Webflow16
- Edit mode vs design modeThe difference between Webflow's edit mode and design mode, which one to use for everyday content updates, and which to avoid.
- Editing content safely in WebflowHow to make content changes in Webflow without breaking your site's design: best practices and what to avoid.
- Editing links & buttonsHow to update the destination of links and buttons on your Webflow site.
- How publishing works in WebflowWhat happens when you click Publish in Webflow, how to publish safely, and how to manage your staging and live environments.
- How to edit & replace imagesStep-by-step instructions for replacing images on your Webflow site, including how to update alt text for accessibility.
- How to edit textA step-by-step guide to editing text on your Webflow site, including headings, paragraphs, and rich text content.
- Logging in & the Webflow dashboardHow to log in to your Webflow account and find your way around the dashboard to access your site.
- SEO settings in WebflowHow to edit page titles, meta descriptions, Open Graph settings, and other SEO fields in Webflow to improve your search visibility.
- The Webflow CMS, explainedWhat the Webflow CMS (Content Management System) is, how it powers dynamic content like blog posts, and how you use it as a client.
- Webflow Ecommerce (overview)An introduction to selling products through your Webflow site: what Webflow Ecommerce includes, how it works, and when it's the right choice.
- Webflow hosting explainedHow Webflow's built-in hosting works, what it includes, and how it compares to traditional web hosting.
- Webflow plans & billing explainedA plain-English guide to Webflow's pricing plans, what each includes, how billing works, and how to manage your subscription.
- Webflow vs WordPress: which is right for you?A plain-English comparison of Webflow and WordPress to help you understand the differences and decide what's right for your business.
- Webflow: the complete client guideEverything you need to know about editing, managing, and maintaining your Webflow website: written for non-technical business owners.
- What is Webflow?A plain-English introduction to Webflow: the platform your website is built on and why agencies like Chykalophia use it.
- Working with pagesHow to navigate between pages in your Webflow site and understand how pages are structured and managed.
Website care12
- How to report a bug effectivelyThe information we need to fix a website problem fast: how to describe what's wrong, what to include, and where to send it.
- Keeping your site accessible over timeWhy website accessibility isn't a one-time fix and how we help you maintain it as your site grows and changes.
- New-product launch website checklistA step-by-step checklist to prepare, launch, and follow up on a new product or service added to your website.
- Pre-launch checklist for a big updateEverything to verify before a major website update, new feature, or redesign goes live.
- Website care & maintenance, explainedEverything you need to know about how we keep your website healthy, secure, and running smoothly.
- Website care: frequently asked questionsQuick answers to the questions clients ask most often about our website care and maintenance service.
- What keeping a website running actually takesThe full list of recurring jobs a live website needs: how often each one comes round, what it involves, and what happens if it gets skipped.
- What not to touch on your websiteThe short list of settings that can take your site offline, why each one matters, and what to do instead when you need one changed.
- What our care plan coversA plain-English breakdown of every service included in our website care plan, no legalese, no jargon.
- What to expect during planned maintenanceWhat planned maintenance is, when we do it, how we notify you, and what happens to your site while it's underway.
- When & how to request emergency supportWhat counts as a website emergency, how to reach us quickly, and what to do while you wait.
- Why websites need maintenanceYour website needs regular care to stay secure, fast, and working. This guide explains why in plain English.
Microsoft 36511
- Adding a user in Microsoft 365Step-by-step guide to creating a new user account in Microsoft 365, assigning a license, and getting them set up with email and apps.
- Microsoft 365 on your phoneHow to set up and use Microsoft 365 apps on your iPhone, iPad, or Android phone, including Outlook, OneDrive, Teams, and Word.
- Microsoft 365 plans explainedA plain-English guide to Microsoft 365 business plans: what each one includes, who it suits, and how to choose the right one.
- Microsoft 365: the complete client guideEverything you need to manage your Microsoft 365 account, from adding users and setting up Outlook to securing your team and understanding your bill.
- Microsoft Teams basicsA beginner's guide to Microsoft Teams: how to chat with colleagues, join meetings, make calls, and share files all in one place.
- OneDrive basicsA beginner's guide to OneDrive, Microsoft's cloud storage service, including how to save, access, and manage your files from anywhere.
- SharePoint basicsA plain-English introduction to Microsoft SharePoint: what it is, how it differs from OneDrive, and how your team can use it to share and manage files together.
- Signing in to Microsoft 365How to sign in to Microsoft 365 on a computer, phone, or tablet, including what to do if you can't get in.
- The Microsoft 365 admin center, explainedA tour of the Microsoft 365 admin center: what it is, how to navigate it, and the key tasks you can do there as a business owner or admin.
- What is Microsoft 365?A plain-English overview of Microsoft 365: what's included, how the apps work together, and whether it's the right choice for your business.
- Word, Excel & PowerPoint explainedA plain-English guide to the three core Microsoft Office apps: what each one does, when to use it, and how to get started.
Domains & DNS10
- Domains & DNS, explained simplyEverything you need to know about domain names and DNS, from the basics to email records, transfers, and troubleshooting.
- How to choose a good domain namePractical tips for picking a domain name that is memorable, professional, and available: covering extensions, length, and common mistakes.
- How to register a domain nameStep-by-step guide to buying and registering a new domain name for your business, including what to look for and common mistakes to avoid.
- Nameservers vs DNS recordsThe difference between changing nameservers and editing individual DNS records, and when to use each approach to manage where your domain points.
- Parked & redirected domainsWhat it means to park a domain, how domain redirects work, and when to use each, including redirecting variant domains to your main site.
- Pointing your domain to a new siteHow to update your domain's DNS records so it loads your new website, whether by changing nameservers or updating individual DNS records.
- Subdomains explainedWhat subdomains are, how they work, common uses, and how to create one on your domain.
- Verifying domain ownershipHow to prove you own a domain to Google, Microsoft, email providers, and other services, usually by adding a TXT record to your DNS.
- What is a domain name?A plain-English explanation of what a domain name is, how it works, and why you need one for your business.
- What is DNS?A plain-English explanation of the Domain Name System: how it works, why it matters, and what it has to do with your website and email.
Elementor10
- A tour of the Elementor interfaceLearn what every part of the Elementor editor does: the panel, the canvas, the top bar, and the right-click menu.
- Elementor templates explainedUnderstand what Elementor templates are, how they save you time, and the difference between page templates, block templates, and the template library.
- Elementor: the complete editing guideEverything you need to edit, update, and manage your Elementor-powered website, no technical experience required.
- Global colors & fonts (site styles) in ElementorLearn how to use Elementor's Global Colors and Global Fonts to update your brand colors and typography across the entire site at once.
- How to open the Elementor editorStep-by-step instructions for opening the Elementor page editor from your WordPress dashboard.
- Publishing & updating your page in ElementorLearn how to save and publish your Elementor edits, the difference between Save Draft and Publish, and how to preview before going live.
- Sections, columns & widgets explainedUnderstand sections, columns, and widgets, the building blocks of Elementor's older (legacy) page layout, and how they fit together.
- Undoing changes with revision history in ElementorLearn how to undo mistakes in Elementor using undo shortcuts, the History panel and the full revision history, and when to use each approach.
- Using the Elementor template libraryLearn how to browse and import pre-built page and section templates from the Elementor template library to speed up your editing.
- What is Elementor?A plain-English explanation of Elementor: the drag-and-drop page builder used to design and edit your WordPress website.
Planning a website project10
- DIY vs. freelancer vs. agency: an honest comparisonHow to decide whether to build your website yourself, hire a freelancer, or hire an agency, including the cases where an agency is the wrong choice.
- How to switch web agencies without losing anythingA step-by-step plan for moving your website from one agency or developer to another, keeping your domain, data, search rankings and peace of mind.
- How to write a website brief or RFPWhat to put in a website brief or request for proposals so agencies and freelancers can quote accurately and you can compare their answers fairly.
- Planning a website projectHonest guides for deciding whether you need a new website, who should build it, how to hire them and how to protect yourself along the way.
- Questions to ask any web agency before you signThe questions that reveal how a web agency really works, who will do your project, what you will own, and what happens after launch.
- Red flags in a website proposalThe warning signs to look for in a website proposal or contract, what each one usually means, and what to ask for instead.
- Redesign or refresh? How to tell which you needHow to decide whether your website needs a full redesign, a lighter refresh, or just better content, with a simple diagnostic you can run yourself.
- Signs your website is costing you leadsThe common, fixable reasons a business website loses enquiries, how to check for each one yourself, and when the problem isn't the website at all.
- Website ownership: making sure you own your domain, hosting and accountsWhich website accounts your business should own outright, how to check who owns them today, and how to fix it if someone else holds the keys.
- What a fractional CTO or CMO does, and when it beats hiringWhat fractional technology and marketing executives actually do, how the arrangement works, and how to decide between a fractional leader, a full-time hire or an agency.
Troubleshooting8
- General frequently asked questionsAnswers to the questions we hear most often from clients about their websites, projects, and working with Chykalophia.
- How to clear your cache & hard refreshStep-by-step instructions for clearing your browser cache and doing a hard refresh on Mac, Windows, iPhone, and Android.
- How to share a screen recordingHow to record your screen and share the video with our support team so we can see exactly what is happening.
- How to take a screenshotStep-by-step instructions for taking a screenshot on Mac, Windows, iPhone, and Android to share with our support team.
- Info to gather before contacting supportThe details that help our team diagnose and fix your issue as quickly as possible: a checklist to run through before reaching out.
- My site isn't showing up on GoogleWhy your website may not appear in Google search results and what steps to take to improve visibility.
- Troubleshooting: start hereFind calm, step-by-step help for the most common website and business-tool problems.
- Who to contact for whatA clear guide to who handles which types of issues: Chykalophia, your hosting provider, your domain registrar, or your email provider.
Workspace vs 3658
- Gmail vs Outlook, which is better for your business?A practical comparison of Gmail (Google Workspace) and Outlook (Microsoft 365) to help you choose the email client that fits how your team works.
- Google Docs vs Office: collaboration comparedA practical comparison of real-time document collaboration in Google Workspace (Docs, Sheets, Slides) versus Microsoft 365 (Word, Excel, PowerPoint).
- Google Drive vs OneDrive & SharePoint: file storage comparedA plain-English comparison of Google Drive and Microsoft OneDrive and SharePoint to help you understand how file storage works on each platform.
- Google Workspace vs Microsoft 365: feature comparison, side by sideEvery major feature of Google Workspace and Microsoft 365 compared in one place, so you can make a clear-eyed decision.
- Google Workspace vs Microsoft 365: how to chooseA plain-English guide to help you decide between Google Workspace and Microsoft 365 for your business.
- Google Workspace vs Microsoft 365: pricing comparedA plain-English breakdown of what Google Workspace and Microsoft 365 cost, what each tier includes, and which plan most small businesses actually need.
- Switching from Google Workspace to Microsoft 365 (or the other way)What migrating between Google Workspace and Microsoft 365 actually involves: email, files, contacts, and what to expect from the process.
- Which is better for small teams: Google Workspace or Microsoft 365?A focused guide to help teams of 1 to 15 people decide between Google Workspace and Microsoft 365, with a clear recommendation for most situations.
Email7
- Business email, explainedEverything you need to know about setting up, managing, and troubleshooting professional email for your business.
- Email terms, explained simplyA plain-English glossary of email terms you might encounter when managing business email.
- Professional email options comparedA plain-English comparison of Google Workspace, Microsoft 365, and other professional email platforms to help you choose the right one for your business.
- Setting up a new email addressHow a new business email address gets created on your domain, and what you need to provide to get it done.
- What happens when we migrate your emailWhat to expect when Chykalophia moves your email to a new platform, and how we make sure nothing gets lost.
- Why email & your website are separateYour email and your website don't have to live on the same platform, and for most businesses, they shouldn't.
- Why not use a free Gmail/Hotmail for business?Using a free consumer email address for your business makes you look unprofessional and creates real risks. Here's why a custom domain address matters.
Squarespace7
- A tour of the Squarespace dashboardA plain-English walkthrough of the Squarespace dashboard: what each menu item does and where to find the key tools you'll use most.
- How to log in to SquarespaceStep-by-step instructions for logging in to your Squarespace account on a computer or phone, and what to do if you can't get in.
- Pages & navigation explainedUnderstand how Squarespace organizes pages, dropdowns, and navigation menus, and how they work together to structure your website.
- Squarespace terms, explained simplyA plain-English A-Z glossary of Squarespace terms, features, and concepts, so you always know what we're talking about.
- Squarespace vs WordPressA plain-English comparison of Squarespace and WordPress to help you understand what your site is built on and why.
- Squarespace: the complete client guideEverything you need to manage your Squarespace website, from logging in to publishing changes, in plain English.
- What is Squarespace?A plain-English explanation of what Squarespace is, who it's for, and how it works as an all-in-one website platform.
Templates7
- Brand & digital asset inventory trackerA fill-in tracker to catalog every logo, file, login, and account Chykalophia will need to work on your project, so nothing gets missed or lost.
- Brand voice worksheetA fill-in worksheet to define how your brand sounds, so your website, emails, and content all feel consistent and recognizably yours.
- Content brief templateA fill-in template for briefing Chykalophia on a specific page or piece of content. Use one brief per page or article.
- Discovery brief templateA fill-in template to help Chykalophia understand your business, goals, and audience before we start designing or building anything.
- First week with Chykalophia: what to expect & prepareA practical guide and checklist for your first week working with Chykalophia: what will happen, what to prepare, and how to set your project up for success.
- Project intake form templateA fill-in template that captures everything Chykalophia needs to kick off your project: copy it and fill in what you know.
- TemplatesFill-in-ready templates that make your project run faster and your collaboration with Chykalophia clearer.
Give us access6
- Access checklist for a new projectEverything we typically need at the start of a project so we can hit the ground running.
- Access directory (A to Z)Every tool and service we might ask for access to, in one alphabetical list: what kind of access it needs, and the guide that walks you through it.
- Giving us access, explainedA practical guide to granting Chykalophia secure access to your website, hosting, and online accounts, so we can do our best work for you.
- How we keep your logins safeOur strict internal security practices for handling, storing, and eventually removing your sensitive credentials.
- Transferring accounts & ownership to youHow we ensure you have complete ownership and control of all your digital assets at the end of a project.
- Why we ask for access (and why it's safe)An honest explanation of why Chykalophia needs access to your accounts, what we do with it, and how you stay in control.
Industries6
- Coach & consultant websitesHow coaches and independent consultants can build websites that generate leads, book discovery calls, sell programs, and build an audience.
- Industry guidesWebsite strategy, compliance, and feature guides tailored to your specific industry.
- Launching your business website: the complete checklist for foundersA step-by-step checklist for founders launching a first business website, from choosing a domain to getting your first lead, in the order things actually need to happen.
- Manufacturing and industrial company websitesWhat a manufacturing or industrial company website needs, from capabilities and specifications to quote requests, distributor support and recruitment.
- SaaS marketing websitesWhat a software-as-a-service marketing website needs, from positioning and pricing pages to trials, demos, documentation and the handoff into your product.
- Websites for B2B professional services firmsWhat a website for a consulting, engineering, IT, marketing or other B2B services firm needs to do, from credibility and proof to lead quality and long sales cycles.
SEO6
- Common SEO myths debunkedPopular beliefs about SEO that are wrong, and what's actually true instead.
- How search engines workA plain-English explanation of how Google finds, reads, and ranks websites, and what that means for your business.
- SEO basics for business ownersPlain-English guides to search engine optimization, from how Google works to keywords, local SEO, and measuring your results.
- SEO terms, explained simplyA plain-English A to Z glossary of search engine optimization vocabulary: every term defined without jargon.
- SEO: setting realistic expectationsWhy SEO takes time, what honest progress looks like, and how to spot promises that are too good to be true.
- What is SEO?A plain-English introduction to search engine optimization: what it is, why it matters, and how it helps people find your business online.
AI for your business5
- AI for customer supportHow to use AI tools to handle common customer questions faster, and the rules for keeping responses accurate, honest, and human where it counts.
- AI for your businessPractical, honest guides to using AI tools responsibly in your marketing, content, and customer communications.
- Automating repetitive admin with AI and Zapier or MakeHow to pair Zapier or Make with AI steps to take repetitive admin off your team's plate, with examples, a build process and the safeguards to add.
- Prompt-writing basics for non-tech usersHow to ask AI tools clear, specific questions so you get useful answers, with a practical structure and real before-and-after examples.
- Where AI actually saves time in a small business (and where it doesn't)Where AI tools save a small business real time, where they cost more than they save, and a quick test for telling the difference.
Payments5
- Accepting payments online, explainedEverything you need to know about taking payments on your website, from how money moves to fees, security, and common processors like Stripe and PayPal.
- How online payments workA plain-English walkthrough of what happens between a customer clicking "Buy" and the money arriving in your bank account.
- Payment processors explainedWhat a payment processor does, how it differs from a payment gateway, and how to choose the right one for your business.
- PayPal basics for business ownersWhat PayPal is, the different account types, how it fits into your website, and what to expect when using it as a payment option.
- What we need to set up StripeA complete checklist of information and access Chykalophia needs from you to connect Stripe to your website and get payments flowing.
Shopify5
- A tour of your Shopify adminA plain-English walkthrough of the Shopify admin interface: every menu, panel, and section explained so you can navigate confidently.
- How to log in to ShopifyStep-by-step instructions for logging in to your Shopify admin on a computer or phone, plus what to do if you cannot get in.
- Shopify: the complete store guideEverything you need to manage your Shopify online store, from adding products and processing orders to setting up payments, themes, and apps.
- Understanding the Shopify cart & checkoutLearn how the Shopify cart and checkout work for your customers, what you can customize, and what to expect on each plan.
- What is Shopify?A plain-English introduction to Shopify: what it is, what it does, and whether it is the right platform for your store.
Hosting4
- How to choose a hostLearn how Chykalophia selects the right hosting platform for your WordPress site, and what factors matter most.
- Website hosting, explainedEverything you need to know about hosting your website, from the basics to managing your account on Flywheel, WP Engine, or Kinsta.
- What is web hosting?A plain-English explanation of what web hosting is, why every website needs it, and how it fits into your online presence.
- Who pays for hosting?A plain-English explanation of how hosting costs are handled between you and Chykalophia, and what to expect depending on your arrangement.
Operations & process3
- Operations & processPlain-English guides for owners and leaders on how work gets done in a growing business, from mapping processes to choosing tools and scaling a team.
- Scaling from 5 to 25 people without the chaosWhat changes as a small team grows, and the roles, routines and systems to put in place before they become urgent.
- Signs your business has outgrown its processesHow to tell when the way your business gets work done has stopped keeping up with its size, and what to do first.
Reference3
- The tools we use & whyThe software Chykalophia uses day-to-day for design, development, project management, and client communication, and what each one does.
- Tools we recommend for clientsThe tools Chykalophia recommends for security, design, marketing, scheduling, AI, and everything else you need to run your business online.
- Who does what: web roles explainedDesigners, developers, SEOs, project managers, copywriters: what each web professional actually does, in plain English.
Security for your company3
- Security for your companySecurity guides for leaders responsible for a whole organization: a first security plan, SSO, device management, vendor checks, SOC 2 and incident response.
- Writing a simple security policy for your teamHow to write a short, readable security policy that your staff will actually follow, with a section-by-section outline you can copy.
- Your company security plan: where to startA practical first security plan for a small or growing company, built around the NIST Cybersecurity Framework and sized for people without an IT department.
WooCommerce3
- A tour of your WooCommerce dashboardA guided walkthrough of the WooCommerce admin area, where to find your orders, products, customers, reports, and settings.
- What is WooCommerce?A plain-English introduction to WooCommerce: what it is, what it does, and whether it's the right fit for your online store.
- WooCommerce: the complete store guideEverything you need to manage your WooCommerce online store, from adding products and processing orders to setting up shipping, taxes, and payments.
Compliance2
- CompliancePlain-English guides to the web-related laws and standards that affect your business, from privacy and accessibility to payment security.
- Why your website needs legal pages, and which onesWhich legal pages your website actually needs (privacy policy, terms of service, refund policy, cookie notice, disclaimers), which are required by law, which by the platforms you use, and the real cases that show why.
Email marketing2
- Email marketingPlain-English guides to email marketing for small businesses, from choosing a platform and growing your list to automations, metrics and staying out of spam.
- Email marketing basics for small businessesWhat email marketing is, why it still works for small businesses, and the handful of things you need in place before you send your first campaign.
Free tools2
Integrations & automation2
- Integrations & automationPlain-English guides to connecting your business software and automating repetitive work, from website forms and CRMs to store and accounting sync.
- What "integrating your systems" means in plain EnglishA jargon-free explanation of how business software talks to other software, and what to ask before you connect anything.
Migrations2
- Migrations: moving your website, email, or platformGuides for migrating between website platforms, email providers, and hosting providers, with honest advice on timelines, risks, and what to expect.
- Pre-migration checklistEverything to do before any website, email, or platform migration begins: backups, credentials, redirects, timelines, and go/no-go criteria.
Security2
- Keeping your accounts & website safePractical security guides for business owners and their teams, from strong passwords to what to do if something goes wrong.
- Why security matters for your businessA plain-English explanation of the real-world risks facing small businesses online, and why basic security steps make a big difference.