Ads & social media
Plain-English guides to paid ads on Google and Meta, tracking what they produce, and choosing the social channels worth your time.
Ads and social media can bring new customers to your business, or quietly eat your budget and your evenings. These guides help you decide what's worth doing, set it up sensibly, and measure whether it's working.
They're written for business owners deciding where to spend money and time, not for full-time marketers.
If you only read three things
- Should you run Google Ads?: an honest readiness checklist before you spend anything.
- Tracking ad conversions properly: without this, every ad decision is a guess.
- Organic social: which channels matter: where to spend your limited time.
Paid ads
Should you run Google Ads?
A checklist for deciding whether you're ready, and how to start small.
Meta ads basics
What a small Facebook and Instagram ad budget can and can't do.
Tracking ad conversions properly
GA4, Google Ads, the Meta Pixel and Conversions API, and consent.
Sending ads to the right page
Why the homepage is usually the wrong place, and what a good ad landing page needs.
Organic social
Organic social: which channels matter
Choosing platforms by customer and business type, and a plan you can keep.
LinkedIn for B2B founders
Using your own profile to build trust and start real conversations.
Related sections
- Analytics & tracking: where ad and social results show up, including UTM links
- Content, images & accessibility: writing pages that convert, starting with landing page anatomy
- Email marketing: turning ad and social attention into a list you own
- Brand & messaging: knowing what to say before you pay to say it
- Compliance: cookie consent and privacy rules that affect ad tracking
Go deeper on chykalophia.com
- Our approachDigital marketingCampaigns, content and channels built around pipeline, not vanity metrics.
- Free resourcesGuides, checklists and worksheetsWhat our team uses on every engagement. No email gate.
- Read furtherInsights from the teamLonger articles on strategy, conversion and running a website.
Done for you
Rather not do this yourself?
This is everyday work for our team. Book a free discovery call and we'll tell you honestly whether it's worth paying someone for.
Already a client? Email support@chykalophia.com.
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Should you run Google Ads? An honest checklist
A practical checklist for deciding whether Google Ads makes sense for your business right now, and how to start small without wasting money if it does.