Email marketing
Plain-English guides to email marketing for small businesses, from choosing a platform and growing your list to automations, metrics and staying out of spam.
Email is the marketing channel you own. These guides cover how to set it up properly, what to send, how to tell whether it's working, and how to make sure your emails actually reach the inbox.
They're written for business owners and their teams. You don't need to be a marketer to follow them.
If you only read three things
- Email marketing basics: what you need in place before your first send.
- Welcome sequences: the first five emails: the single most valuable automation to set up.
- Staying out of spam: the Gmail and Yahoo rules every sender now has to meet.
Start here
Email marketing basics
What email marketing is, the legal basics, and what to set up first.
Choosing an email platform
Mailchimp vs Klaviyo vs Kit vs Beehiiv, and which suits your business.
Growing and automating
Building your email list
Permission-based ways to grow your list, and why bought lists backfire.
Welcome sequences: the first five emails
What each of your first emails to new subscribers should do.
Abandoned cart emails
Recovering lost sales on WooCommerce and Shopify without annoying customers.
Measuring and delivering
Reading your email metrics
Which numbers to trust, and why open rates are unreliable now.
Staying out of spam
Authentication, the 2024 Gmail and Yahoo requirements, and list hygiene.
Related sections
- Email: setting up and running your everyday business email
- Domains & DNS: where SPF, DKIM and DMARC records live
- Migrating from Mailchimp to Kit or Beehiiv: moving platforms safely
- Content, images & accessibility: writing that gets read, including lead magnets
- Analytics & tracking: seeing what email visitors do on your site
Go deeper on chykalophia.com
- Our approachDigital marketingCampaigns, content and channels built around pipeline, not vanity metrics.
- Free resourcesGuides, checklists and worksheetsWhat our team uses on every engagement. No email gate.
- Read furtherInsights from the teamLonger articles on strategy, conversion and running a website.
Talk it through
Want a second pair of eyes on this?
Book a free discovery call, up to an hour. Bring the question you're stuck on and we'll tell you honestly what we'd do.
Already a client? Email support@chykalophia.com.
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