Brand & messaging
Plain-English guides to positioning, value propositions, visual identity, brand guidelines and website copy for small businesses.
Your brand is what people think of your business. Your messaging is how you explain it. These guides help you get both clear, so your website, social profiles and sales conversations all say the same thing to the right people.
You don't need a big budget for any of this. Most of the value comes from making clear decisions and writing them down.
If you only read three things
- Positioning in plain English: the decision everything else depends on.
- Website copy: writing about your customer: the most useful change most websites can make.
- When to rebrand: read this before spending on a new logo.
What you say
Positioning in plain English
Working out who you're for and why they should choose you.
Writing your one-sentence value proposition
A formula, examples and a five-second test.
Website copy: writing about your customer
Techniques for putting the customer, not the company, at the center.
How you look
Logo vs brand
What you actually need at each stage of the business.
Brand guidelines: what goes in them
A practical checklist for consistent visuals and voice.
When to rebrand
Rebrand, refresh, fix the messaging, or fix the website?
Related sections
- Brand voice worksheet: a fill-in template for how your brand sounds
- Content, images & accessibility: page-by-page writing guides, brand voice and brand assets
- Ads & social media: putting your messaging in front of people
- Email marketing: keeping in touch in your own voice
- Discovery & strategy: how strategy fits into a website project
Go deeper on chykalophia.com
- Our approachBrand systemsIdentity work built as a decision-making system, not a refreshed palette.
- Free worksheetBrand voice worksheetTurn "make it sound like us" into rules your whole team can apply.
- Free worksheetThe brand boost blueprint worksheetSharpen your positioning, message and proof in one sitting.
Done for you
Rather not do this yourself?
This is everyday work for our team. Book a free discovery call and we'll tell you honestly whether it's worth paying someone for.
Already a client? Email support@chykalophia.com.
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Positioning in plain English: who you're for and why you
What positioning means, why it matters more than your logo or tagline, and a step-by-step way to work out who you're for and why they should choose you.