Getting found
Copywriting
5 guides across 2 sections
Brand & messaging4
- Brand & messagingPlain-English guides to positioning, value propositions, visual identity, brand guidelines and website copy for small businesses.
- Positioning in plain English: who you're for and why youWhat positioning means, why it matters more than your logo or tagline, and a step-by-step way to work out who you're for and why they should choose you.
- Website copy: writing about your customer instead of yourselfHow to rewrite your website so it talks about your customer's problems and goals rather than your company, with practical techniques, examples and a checklist.
- Writing your one-sentence value propositionHow to write a single clear sentence that tells the right customers what you do, who it's for and why it matters, with a simple formula and examples.