Getting found
Analytics
34 guides across 8 sections
Analytics & Tracking22
- A tour of the GA4 dashboardA plain-English walkthrough of the Google Analytics 4 interface — what each section shows and where to find the numbers that matter most.
- Analytics & TrackingLearn what your website data actually means, from traffic sources to conversions, with plain-English guides to GA4, Search Console, and more.
- Analytics terms, explained simplyA plain-English A–Z glossary of the most common website analytics terms — from acquisition to UTM parameters — so you always know what you are looking at.
- Conversions & goals explainedA plain-English guide to conversions and goals in Google Analytics 4 — what counts as a conversion, how GA4 tracks them as key events, and why they matter more than raw visitor counts.
- Cookie consent & banners explainedA plain-English explanation of cookie consent banners — why your website has one, what it does, and what visitors see when they interact with it.
- E-commerce tracking explainedA plain-English guide to e-commerce tracking in Google Analytics 4 — what it tracks, what you can learn from your store data, and how it gets set up on your site.
- Engagement, bounce & time on pageA plain-English explanation of engagement rate, bounce rate, and average engagement time in GA4 — what they mean and why they matter for understanding your website content.
- How GA4 gets set up on your siteA plain-English explanation of how Chykalophia installs and configures Google Analytics 4 on your website — what we do and what you need to know.
- Key metrics, explained simplyPlain-English definitions of the most important website analytics metrics — sessions, bounce rate, conversion rate, and more — with guidance on what they actually mean for your business.
- Reading your Search Console dataA plain-English guide to reading the most important Google Search Console reports — impressions, clicks, CTR, and position — and what the numbers mean for your business.
- Search Console vs AnalyticsA clear comparison of Google Search Console and Google Analytics 4 — what each tool does, when to use which, and how they work together to give you a complete picture of your website.
- Tracking, cookies & privacyA plain-English guide to how website tracking works, what cookies do, what privacy laws require, and how Chykalophia sets up tracking in a compliant way.
- Troubleshooting analytics problemsA plain-English guide to diagnosing and fixing the most common Google Analytics 4 problems — missing data, incorrect numbers, missing conversions, and more.
- Understanding where traffic comes fromA plain-English guide to GA4 traffic sources and channels — organic search, direct, referral, organic social, email, and the paid channels — and what each one tells you about your marketing.
- Understanding your monthly reportA plain-English guide to reading the monthly analytics report Chykalophia sends you — what each section means and how to use the data to make decisions.
- Users vs sessions vs viewsA clear, jargon-free explanation of three easily confused analytics numbers — users, sessions, and views — and what each one tells you about your website.
- UTM links for campaign trackingA plain-English guide to UTM links — what they are, why you need them, and how they help you track which emails, social posts, and ads are actually driving visitors to your website.
- Vanity metrics vs meaningful metricsA plain-English guide to telling apart vanity metrics (numbers that look good but do not help decisions) from meaningful metrics (numbers that actually reflect business health).
- What is Google Analytics (GA4)?A plain-English introduction to Google Analytics 4 — what it tracks, why it matters, and how it helps you understand your website visitors.
- What is Google Search Console?A plain-English introduction to Google Search Console — the free tool that shows how your website appears in Google search results and which searches bring people to your site.
- What is Google Tag Manager?A plain-English explanation of Google Tag Manager — what it does, why we use it, and how it works behind the scenes to control tracking on your website without touching code.
- Why track your website?A plain-English explanation of why website analytics matter and what you can learn from your data without being a tech expert.
Give us access6
- Give us access to Facebook & Instagram (Meta)How to safely invite our agency to your Meta business portfolio so we can connect tracking pixels and optimize your social commerce.
- Give us access to Google AnalyticsHow to securely invite our team to view and manage your Google Analytics 4 (GA4) property so we can measure your growth.
- Give us access to Google Tag ManagerHow to safely invite us to your Google Tag Manager container so we can deploy tracking codes without editing your website's core files.
- Give us access to your Google Ads accountHow to securely invite our team to manage your Google Ads account so we can drive targeted traffic and measure your return on investment.
- Give us access to your HubSpot accountHow to add us as a user in HubSpot so we can connect forms, tracking, and CRM data to your website without exposing your whole sales pipeline.
- Give us access to your LinkedIn PageHow to add our team to your company's LinkedIn Page so we can post as your company, keep your brand messaging aligned, and support your LinkedIn marketing.