Getting found
Analytics
46 guides across 13 sections
Analytics & Tracking22
- A tour of the GA4 dashboardA plain-English walkthrough of the Google Analytics 4 interface: what each section shows and where to find the numbers that matter most.
- Analytics & TrackingLearn what your website data actually means, from traffic sources to conversions, with plain-English guides to GA4, Search Console, and more.
- Analytics terms, explained simplyA plain-English A to Z glossary of the most common website analytics terms, from acquisition to UTM parameters, so you always know what you are looking at.
- Conversions & goals explainedConversions in GA4, in plain English: what counts as one, how GA4 tracks them as key events, and why they matter more than visitor counts.
- Cookie consent & banners explainedA plain-English explanation of cookie consent banners: why your website has one, what it does, and what visitors see when they interact with it.
- E-commerce tracking explainedA plain-English guide to e-commerce tracking in Google Analytics 4: what it tracks, what you can learn from your store data, and how it gets set up on your site.
- Engagement, bounce & time on pageEngagement rate, bounce rate and average engagement time in GA4, in plain English: what each one means and what it says about your content.
- How GA4 gets set up on your siteA plain-English explanation of how Chykalophia installs and configures Google Analytics 4 on your website: what we do and what you need to know.
- Key metrics, explained simplyPlain-English definitions of the website metrics that matter (sessions, bounce rate, conversion rate and more) and what they mean for your business.
- Reading your Search Console dataA plain-English guide to reading the most important Google Search Console reports (impressions, clicks, CTR, and position) and what the numbers mean for your business.
- Search Console vs AnalyticsGoogle Search Console vs Google Analytics 4: what each tool does, when to use which, and how they work together.
- Tracking, cookies & privacyA plain-English guide to how website tracking works, what cookies do, what privacy laws require, and how Chykalophia sets up tracking in a compliant way.
- Troubleshooting analytics problemsA plain-English guide to diagnosing and fixing the most common Google Analytics 4 problems: missing data, incorrect numbers, missing conversions, and more.
- Understanding where traffic comes fromGA4 traffic sources and channels in plain English (organic, direct, referral, social, email and paid) and what each says about your marketing.
- Understanding your monthly reportA plain-English guide to reading the monthly analytics report Chykalophia sends you: what each section means and how to use the data to make decisions.
- Users vs sessions vs viewsA clear, jargon-free explanation of three easily confused analytics numbers (users, sessions, and views) and what each one tells you about your website.
- UTM links for campaign trackingUTM links in plain English: what they are, why you need them, and how they show which emails, posts and ads actually drive visitors to your site.
- Vanity metrics vs meaningful metricsHow to tell vanity metrics (numbers that look good but don't help decisions) from meaningful ones that reflect real business health.
- What is Google Analytics (GA4)?A plain-English introduction to Google Analytics 4: what it tracks, why it matters, and how it helps you understand your website visitors.
- What is Google Search Console?A plain-English intro to Google Search Console, the free tool that shows how your site appears in Google and which searches bring people to it.
- What is Google Tag Manager?Google Tag Manager in plain English: what it does, why we use it, and how it controls tracking on your website without touching code.
- Why track your website?A plain-English explanation of why website analytics matter and what you can learn from your data without being a tech expert.
Give us access6
- Give us access to Facebook & Instagram (Meta)How to safely invite our agency to your Meta business portfolio so we can connect tracking pixels and optimize your social commerce.
- Give us access to Google AnalyticsHow to securely invite our team to view and manage your Google Analytics 4 (GA4) property so we can measure your growth.
- Give us access to Google Tag ManagerHow to safely invite us to your Google Tag Manager container so we can deploy tracking codes without editing your website's core files.
- Give us access to your Google Ads accountHow to securely invite our team to manage your Google Ads account so we can drive targeted traffic and measure your return on investment.
- Give us access to your HubSpot accountHow to add us as a user in HubSpot so we can connect forms, tracking, and CRM data to your website without exposing your whole sales pipeline.
- Give us access to your LinkedIn PageHow to add our team to your company's LinkedIn Page so we can post as your company, keep your brand messaging aligned, and support your LinkedIn marketing.
Conversion & lead generation4
- A/B testing for small businesses (and when you don't have enough traffic)How A/B testing works, why most small sites don't have the traffic for it, and the practical ways to improve conversions when you can't run a proper test.
- Conversion fundamentals: turning visitors into customersThe umbrella guide to how website conversion works: what to measure, what to expect, and why small improvements compound over time.
- Traffic but no leads: what to check in your own analyticsA step-by-step list of checks to run in your own analytics, forms and pages to find where visitors drop off without getting in touch.
- Your 30-minute conversion self-auditA practical, timed checklist for finding the most common reasons your website isn't turning visitors into enquiries or sales.
Ads & social media3
- Meta ads basics: what a small budget can and can't doHow Facebook and Instagram ads work, what you can realistically expect from a small budget, and how to set up a first campaign that teaches you something.
- Should you run Google Ads? An honest checklistA practical checklist for deciding whether Google Ads makes sense for your business right now, and how to start small without wasting money if it does.
- Tracking ad conversions properly (GA4, pixels, consent)How to set up conversion tracking for Google and Meta ads so you know what your ad spend actually produces, while respecting cookie consent rules.
Getting started3
- The ROI of a website redesignHow to judge the ROI of a website redesign: what to measure, realistic timelines for results, and what a redesign can and can't do.
- What to improve in your website's first yearA quarter-by-quarter plan for improving a new website in its first year, so it keeps getting better instead of slowly going stale.
- Your first 90 days after launchA month-by-month plan for the three months after your new website goes live, from checking the basics to reading your first real data and planning improvements.