Getting found
Content
68 guides across 14 sections
Content & images26
- Accessible content checklistA practical checklist to make your website content more accessible, covering images, text, links, video, and documents.
- Alt text explainedWhat alt text is, why it matters for accessibility and SEO, and how to write it well for any image on your website.
- Color contrast & readabilityWhy color contrast matters for readability and accessibility, how to check yours, and what the WCAG 2.1 AA standard requires.
- Content terms, explained simplyPlain-English definitions for content, image, and accessibility terms you'll encounter when managing your website.
- Content, images & accessibilityGuides to help you write great website copy, choose and prepare images, and make your site accessible to everyone.
- Editing your own copyA practical process for reviewing and tightening your own website writing before it goes live.
- Finding your brand voiceHow to define how your brand sounds in writing, and how to keep that voice consistent across your website and all communications.
- How to compress imagesHow to make your image files smaller before uploading them to your website, with free tools and a step-by-step process.
- Image basics for your websiteWhat you need to know before adding any image to your website, including quality, size, and legal considerations.
- Image formats explained (JPG, PNG, WebP, SVG)A plain-English guide to the most common image formats and which one to use for each situation on your website.
- Image sizes for the webHow wide and tall your website images should be, in plain English, with common sizes for each image type.
- Landing page anatomyEvery section a high-converting landing page needs: what each one must do, in what order, and common mistakes to avoid in each.
- Lead magnets explainedWhat a lead magnet is, which types actually work, how to deliver one, and how to use it to grow your email list with the right people.
- Organizing your brand assetsHow to keep your logos, fonts, images, and brand files organized and easy for your whole team to find and use.
- PDFs & documents on your siteWhen to use PDFs on your website, when not to, and how to make them accessible to screen reader users.
- Stock photos & licensingHow image licenses work, what the common types mean, and how to stay on the right side of copyright law.
- Using video on your websiteHow to add video to your website accessibly and without slowing it down, including hosting, embedding, and captions.
- Using your own photos wellPractical tips for taking and preparing your own photos for your website, even with just a smartphone.
- Web accessibility basicsWhat web accessibility means, why it matters for every website, and what WCAG 2.1 AA requires: explained in plain English.
- Where to get images legallySafe sources for website images, free and paid, so you never accidentally use an image you don't have the right to use.
- Writing a great About pageHow to write an About page that builds trust, tells your story, and connects with the right clients.
- Writing a pricing page that worksHow to structure, write, and present your pricing so visitors understand the value, overcome hesitation, and choose a plan, or get in touch.
- Writing for the webThe core principles of writing content that people actually read online, explained for non-writers.
- Writing headlines that workHow to write page headings and section headings that grab attention, communicate clearly, and keep readers moving.
- Writing hero copy that convertsHow to write the headline, subheadline, and call-to-action that sit at the top of your page: the words visitors see first, and judge you by fastest.
- Writing service pages that convertHow to write service pages that explain what you offer, address objections, and turn visitors into enquiries.
WordPress9
- Drafts, previews, and publishingUnderstand the difference between drafts, previews, and published content in WordPress, and how to move content through each stage confidently.
- How to add and edit linksLearn how to add hyperlinks to text, buttons, and images in WordPress, including internal links, external links, and how to remove or change a link.
- How to add images to a page or postStep-by-step instructions for adding, positioning, and captioning images in WordPress pages and posts using the block editor.
- How to duplicate a pageLearn how to duplicate an existing WordPress page or post to use as a starting point, saving time when creating similar content.
- How to embed a videoLearn how to embed YouTube, Vimeo, and other videos into your WordPress pages and posts without slowing down your site.
- How to schedule a post or pageLearn how to schedule WordPress content to publish automatically at a future date and time, without having to be at your computer.
- How to write & publish a blog postStep-by-step instructions for writing, formatting, and publishing a blog post in WordPress, including categories, tags, and featured images.
- Reusable blocks & patternsLearn how to save blocks as synced patterns (formerly reusable blocks) or use block patterns to quickly add professionally designed sections to any page or post.
- The most useful blocks, explainedA plain-English guide to the WordPress blocks you'll use most often: what each one does and when to use it.
Conversion & lead generation6
- Conversion fundamentals: turning visitors into customersThe umbrella guide to how website conversion works: what to measure, what to expect, and why small improvements compound over time.
- Landing pages vs. your homepage: when you need oneWhat a landing page is, how it differs from your homepage, and the situations where building one is worth the effort.
- Pricing pages: should you show your prices?The trade-offs of publishing prices, the middle-ground options, and how to present pricing so it helps people decide instead of scaring them off.
- The anatomy of a homepage that convertsWhat a homepage has to do, section by section, to turn a first-time visitor into an enquiry, and how to check whether yours does it.
- Trust signals: reviews, logos, guarantees and where they goWhich kinds of proof make visitors comfortable getting in touch, where to place them on the page, and the rules for using reviews honestly.
- Writing headlines and calls to action that get clickedPractical formulas, before-and-after examples and a checklist for the two pieces of text that do the most work on any page.
Website care6
- Keeping your content freshWhy outdated website content hurts your business, what Google actually says about freshness, and a practical guide to staying current.
- Keeping your site accessible over timeWhy website accessibility isn't a one-time fix and how we help you maintain it as your site grows and changes.
- Seasonal website checksA practical guide to reviewing and updating your website before major seasons, holidays, and business events.
- Vacation & holiday website prep (out-of-office, contact, hours)How to update your website before a vacation or holiday closure so visitors always know what to expect.
- What to check on your site monthlyA simple monthly checklist for business owners to keep their website accurate, working, and up to date.
- Your year-end website checklistA structured checklist to review, clean up, and prepare your website before the new year begins.
AI for your business5
- AI for your businessPractical, honest guides to using AI tools responsibly in your marketing, content, and customer communications.
- AI image generation for marketingWhat AI image tools can do for your marketing, the licensing risks you need to know, and how to keep your brand consistent.
- Prompt-writing basics for non-tech usersHow to ask AI tools clear, specific questions so you get useful answers, with a practical structure and real before-and-after examples.
- Using AI for blog content responsiblyHow to use AI writing tools to speed up your blog process without sacrificing accuracy, authenticity, or your brand voice.
- Where AI actually saves time in a small business (and where it doesn't)Where AI tools save a small business real time, where they cost more than they save, and a quick test for telling the difference.
Brand & messaging5
- Brand guidelines: what goes in themWhat brand guidelines are for, what a practical set should include for a small business, and how to keep them useful rather than a PDF nobody opens.
- Logo vs brand: what you actually need at each stageThe difference between a logo, a visual identity and a brand, and what's worth investing in when you're starting out, growing, and established.
- Positioning in plain English: who you're for and why youWhat positioning means, why it matters more than your logo or tagline, and a step-by-step way to work out who you're for and why they should choose you.
- Website copy: writing about your customer instead of yourselfHow to rewrite your website so it talks about your customer's problems and goals rather than your company, with practical techniques, examples and a checklist.
- When to rebrand (and when it's the website that's the problem)How to tell whether your business needs a rebrand, a refresh, clearer messaging, or simply a better website, and how to avoid spending on the wrong fix.
Ads & social media2
- Organic social: which channels matter for your businessHow to choose which social platforms to spend time on, based on where your customers are and what you can keep up, plus a realistic posting plan.
- Sending ads to the right pageWhy sending ad traffic to your homepage wastes money, and how to build or choose a landing page that matches the ad and makes the next step obvious.
Shopify2
- How to edit pagesHow to create and edit pages in Shopify, including your About, Contact, and any other static pages on your store.
- Writing product descriptions that sellPractical advice for writing Shopify product descriptions that help customers understand your products and feel confident buying them.