Getting found
Content
53 guides across 7 sections
Content & images29
- Accessible content checklistA practical checklist to make your website content more accessible, covering images, text, links, video, and documents.
- Alt text explainedWhat alt text is, why it matters for accessibility and SEO, and how to write it well for any image on your website.
- Color contrast & readabilityWhy color contrast matters for readability and accessibility, how to check yours, and what the WCAG 2.1 AA standard requires.
- Content terms, explained simplyPlain-English definitions for content, image, and accessibility terms you'll encounter when managing your website.
- Content, images & accessibilityGuides to help you write great website copy, choose and prepare images, and make your site accessible to everyone.
- Conversion fundamentals: turning visitors into customersThe umbrella guide to how website conversion works — what to measure, what to expect, and why small improvements compound over time.
- Editing your own copyA practical process for reviewing and tightening your own website writing before it goes live.
- Finding your brand voiceHow to define how your brand sounds in writing — and how to keep that voice consistent across your website and all communications.
- How to compress imagesHow to make your image files smaller before uploading them to your website, with free tools and a step-by-step process.
- Image basics for your websiteWhat you need to know before adding any image to your website, including quality, size, and legal considerations.
- Image formats explained (JPG, PNG, WebP, SVG)A plain-English guide to the most common image formats and which one to use for each situation on your website.
- Image sizes for the webHow wide and tall your website images should be, in plain English, with common sizes for each image type.
- Landing page anatomyEvery section a high-converting landing page needs — what each one must do, in what order, and common mistakes to avoid in each.
- Lead magnets explainedWhat a lead magnet is, which types actually work, how to deliver one, and how to use it to grow your email list with the right people.
- Organizing your brand assetsHow to keep your logos, fonts, images, and brand files organized and easy for your whole team to find and use.
- PDFs & documents on your siteWhen to use PDFs on your website, when not to, and how to make them accessible to screen reader users.
- Stock photos & licensingHow image licenses work, what the common types mean, and how to stay on the right side of copyright law.
- Using video on your websiteHow to add video to your website accessibly and without slowing it down, including hosting, embedding, and captions.
- Using your own photos wellPractical tips for taking and preparing your own photos for your website, even with just a smartphone.
- Web accessibility basicsWhat web accessibility means, why it matters for every website, and what WCAG 2.1 AA requires — explained in plain English.
- Where to get images legallySafe sources for website images — free and paid — so you never accidentally use an image you don't have the right to use.
- Writing a great About pageHow to write an About page that builds trust, tells your story, and connects with the right clients.
- Writing a great homepageWhat to say on your homepage, what order to say it in, and common mistakes to avoid.
- Writing a pricing page that worksHow to structure, write, and present your pricing so visitors understand the value, overcome hesitation, and choose a plan — or get in touch.
- Writing effective calls to actionHow to write the button text, links, and prompts that turn website visitors into enquiries, bookings, or sales.
- Writing for the webThe core principles of writing content that people actually read online, explained for non-writers.
- Writing headlines that workHow to write page headings and section headings that grab attention, communicate clearly, and keep readers moving.
- Writing hero copy that convertsHow to write the headline, subheadline, and call-to-action that sit at the top of your page — the words visitors see first, and judge you by fastest.
- Writing service pages that convertHow to write service pages that explain what you offer, address objections, and turn visitors into enquiries.
WordPress9
- Drafts, previews, and publishingUnderstand the difference between drafts, previews, and published content in WordPress — and how to move content through each stage confidently.
- How to add and edit linksLearn how to add hyperlinks to text, buttons, and images in WordPress — including internal links, external links, and how to remove or change a link.
- How to add images to a page or postStep-by-step instructions for adding, positioning, and captioning images in WordPress pages and posts using the block editor.
- How to duplicate a pageLearn how to duplicate an existing WordPress page or post to use as a starting point — saving time when creating similar content.
- How to embed a videoLearn how to embed YouTube, Vimeo, and other videos into your WordPress pages and posts without slowing down your site.
- How to schedule a post or pageLearn how to schedule WordPress content to publish automatically at a future date and time — without having to be at your computer.
- How to write & publish a blog postStep-by-step instructions for writing, formatting, and publishing a blog post in WordPress, including categories, tags, and featured images.
- Reusable blocks & patternsLearn how to save blocks as synced patterns (formerly reusable blocks) or use block patterns to quickly add professionally designed sections to any page or post.
- The most useful blocks, explainedA plain-English guide to the WordPress blocks you'll use most often — what each one does and when to use it.
Website care6
- Keeping your content freshWhy outdated website content hurts your business, what Google actually says about freshness, and a practical guide to staying current.
- Keeping your site accessible over timeWhy website accessibility isn't a one-time fix and how we help you maintain it as your site grows and changes.
- Seasonal website checksA practical guide to reviewing and updating your website before major seasons, holidays, and business events.
- Vacation & holiday website prep (out-of-office, contact, hours)How to update your website before a vacation or holiday closure so visitors always know what to expect.
- What to check on your site monthlyA simple monthly checklist for business owners to keep their website accurate, working, and up to date.
- Your year-end website checklistA structured checklist to review, clean up, and prepare your website before the new year begins.
AI for your business4
- AI for your businessPractical, honest guides to using AI tools responsibly in your marketing, content, and customer communications.
- AI image generation for marketingWhat AI image tools can do for your marketing, the licensing risks you need to know, and how to keep your brand consistent.
- Prompt-writing basics for non-tech usersHow to ask AI tools clear, specific questions so you get useful answers — with a practical structure and real before-and-after examples.
- Using AI for blog content responsiblyHow to use AI writing tools to speed up your blog process without sacrificing accuracy, authenticity, or your brand voice.
Shopify2
- How to edit pagesHow to create and edit pages in Shopify — including your About, Contact, and any other static pages on your store.
- Writing product descriptions that sellPractical advice for writing Shopify product descriptions that help customers understand your products and feel confident buying them.