Getting found
SEO
68 guides across 18 sections
SEO25
- Backlinks, explainedWhat backlinks are, why they matter for SEO, how to earn good ones, and what to avoid.
- Common SEO myths debunkedPopular beliefs about SEO that are wrong, and what's actually true instead.
- Google Business Profile for SEOHow your Google Business Profile affects your local search rankings and what to do to optimize it.
- Headings & content structure for SEOHow to use headings correctly to help Google understand your page, and make your content easier for readers to navigate.
- How search engines workA plain-English explanation of how Google finds, reads, and ranks websites, and what that means for your business.
- How to measure SEO resultsThe tools and metrics that show whether your SEO is working: explained in plain English for business owners.
- Image SEO & alt textHow images affect your search rankings: what Google reads from alt text, file names and file size, and how to show up in Google Images.
- Internal linking explainedWhat internal links are, why they matter for SEO and usability, and how to build a good linking structure on your site.
- Keyword research basicsHow to find the words and phrases your customers are actually searching for, without needing expensive tools or technical expertise.
- Keywords, explainedWhat keywords are, why they matter for SEO, and the difference between short-tail and long-tail keywords.
- Local SEO basicsHow to show up when people nearby search for your type of business: the fundamentals of local search optimization.
- Mobile-friendliness & SEOWhy Google prioritizes mobile-friendly websites and what that means for your search rankings.
- On-page SEO explainedThe SEO elements you control directly on each page, and how to get them right without becoming a technical expert.
- Page titles & meta descriptionsHow to write the two most important SEO fields on every page: the title that appears in search results and the description below it.
- SEO & content marketingHow blogging and content creation help your site rank over time, and how to build a content strategy that actually works.
- SEO basics for business ownersPlain-English guides to search engine optimization, from how Google works to keywords, local SEO, and measuring your results.
- SEO plugins explainedWhat Yoast SEO and Rank Math actually do for your WordPress site, which settings matter, and what an SEO plugin cannot do for you.
- SEO terms, explained simplyA plain-English A to Z glossary of search engine optimization vocabulary: every term defined without jargon.
- SEO-friendly URLsWhat makes a URL good for search engines and users, and how to structure your site's web addresses for better SEO.
- SEO: setting realistic expectationsWhy SEO takes time, what honest progress looks like, and how to spot promises that are too good to be true.
- Site speed & SEOHow fast your website loads affects where it ranks in Google, and what you can do to improve it.
- Sitemaps & robots.txt explainedTwo files that tell search engines where to go on your site: what they are, why they matter, and who manages them.
- Technical SEO basicsThe behind-the-scenes factors that affect how Google finds and ranks your site: explained in plain English for non-technical business owners.
- What is SEO?A plain-English introduction to search engine optimization: what it is, why it matters, and how it helps people find your business online.
- Writing SEO-friendly contentHow to write pages and blog posts that both readers and Google love: practical tips that don't require becoming an SEO expert.
Getting found in AI search8
- Getting found in AI searchPlain-English guides to how ChatGPT, Perplexity, Copilot and Google's AI Overviews find and cite businesses, and what you can sensibly do about it.
- How ChatGPT, Perplexity and Google's AI Overviews choose what to citeWhat the AI search companies have publicly said about how their tools find and cite websites, and what that means for your business.
- How to check whether AI tools mention your businessA repeatable way to see what ChatGPT, Perplexity, Google and Copilot say about your business, and how to spot AI-driven visits in your analytics.
- Is SEO dead? What changed with AI search and what didn'tA calm look at how AI answers have changed search, which SEO basics still matter, and where to adjust your effort.
- Reviews, directories and mentions: why they matter more nowWhy what other websites say about your business shapes both search results and AI answers, and how to build that reputation honestly.
- Structured data (schema) explained for business ownersWhat structured data is, what it can and can't do for your search visibility, which types are worth having, and how to check yours.
- What llms.txt is and whether you need oneAn honest explanation of the proposed llms.txt file, what it's meant to do, who uses it, and whether it's worth adding to your site.
- Writing content AI assistants can quoteHow to structure and write pages so that people, search engines and AI tools can all find the answer quickly and attribute it to you.
WordPress6
- Editing SEO titles & descriptionsLearn how to write and edit the SEO title and meta description for your WordPress pages and posts using an SEO plugin.
- Image sizes, cropping & alt textUnderstand how WordPress handles image sizes and cropping, and learn how to write good alt text for accessibility and SEO.
- Permalinks & URL structureLearn what WordPress permalinks are, how to choose the right URL structure, and why it matters for SEO and usability.
- Post excerpts explainedLearn what WordPress post excerpts are, how to write them, and where they appear on your site.
- Setting featured imagesLearn how to set, change, and remove featured images on WordPress posts and pages, and why they matter.
- Using categories & tagsLearn how WordPress categories and tags work, how to create them, and how to use them to organize your blog content.
Migrations5
- Don't lose your SEO during a migrationHow to protect your search engine rankings when moving to a new website platform, domain, or hosting provider.
- Migrating from Squarespace to WordPressWhat transfers, what doesn't, realistic timelines, and how we handle your move from Squarespace to a self-hosted WordPress site.
- Migrating from Wix to WordPressA practical guide to moving your website from Wix to WordPress: what transfers, what must be rebuilt, timelines, and how to protect your SEO.
- Migrations: moving your website, email, or platformGuides for migrating between website platforms, email providers, and hosting providers, with honest advice on timelines, risks, and what to expect.
- Pre-migration checklistEverything to do before any website, email, or platform migration begins: backups, credentials, redirects, timelines, and go/no-go criteria.
Performance4
- Core Web Vitals explainedGoogle's three measures of loading, responsiveness and visual stability, in plain English: what they measure, the targets, and why they matter.
- Mobile performance explainedWhy mobile speed is different from desktop speed, why it matters more than ever, and what affects how fast your site loads on phones.
- Website performance & speed, explainedEverything you need to know about making your website fast: why it matters, what slows sites down, and how to fix it.
- Why website speed mattersHow a slow website affects your visitors, your sales, and your position on Google, and why speed is worth investing in.
Website care4
- Broken links & why they matterWhat broken links are, why they frustrate visitors and leave search engines at dead ends, and how we find and fix them.
- Keeping your content freshWhy outdated website content hurts your business, what Google actually says about freshness, and a practical guide to staying current.
- Seasonal website checksA practical guide to reviewing and updating your website before major seasons, holidays, and business events.
- Your year-end website checklistA structured checklist to review, clean up, and prepare your website before the new year begins.
Analytics & Tracking3
- Reading your Search Console dataA plain-English guide to reading the most important Google Search Console reports (impressions, clicks, CTR, and position) and what the numbers mean for your business.
- Search Console vs AnalyticsGoogle Search Console vs Google Analytics 4: what each tool does, when to use which, and how they work together.
- What is Google Search Console?A plain-English intro to Google Search Console, the free tool that shows how your site appears in Google and which searches bring people to it.
Getting started2
- The ROI of a website redesignHow to judge the ROI of a website redesign: what to measure, realistic timelines for results, and what a redesign can and can't do.
- What to improve in your website's first yearA quarter-by-quarter plan for improving a new website in its first year, so it keeps getting better instead of slowly going stale.
Give us access2
- Give us access to Google Business ProfileHow to add our team as a Manager on your Google Business Profile to help optimize your local search presence and reviews.
- Give us access to Google Search ConsoleHow to grant our team access to Google Search Console so we can monitor your search health and fix indexing issues.