Getting found
SEO
59 guides across 17 sections
SEO25
- Backlinks, explainedWhat backlinks are, why they matter for SEO, how to earn good ones, and what to avoid.
- Common SEO myths debunkedPopular beliefs about SEO that are wrong — and what's actually true instead.
- Google Business Profile for SEOHow your Google Business Profile affects your local search rankings and what to do to optimize it.
- Headings & content structure for SEOHow to use headings correctly to help Google understand your page — and make your content easier for readers to navigate.
- How search engines workA plain-English explanation of how Google finds, reads, and ranks websites — and what that means for your business.
- How to measure SEO resultsThe tools and metrics that show whether your SEO is working — explained in plain English for business owners.
- Image SEO & alt textHow images affect your search rankings, what alt text is, and how to write it correctly for both SEO and accessibility.
- Internal linking explainedWhat internal links are, why they matter for SEO and usability, and how to build a good linking structure on your site.
- Keyword research basicsHow to find the words and phrases your customers are actually searching for — without needing expensive tools or technical expertise.
- Keywords, explainedWhat keywords are, why they matter for SEO, and the difference between short-tail and long-tail keywords.
- Local SEO basicsHow to show up when people nearby search for your type of business — the fundamentals of local search optimization.
- Mobile-friendliness & SEOWhy Google prioritizes mobile-friendly websites and what that means for your search rankings.
- On-page SEO explainedThe SEO elements you control directly on each page — and how to get them right without becoming a technical expert.
- Page titles & meta descriptionsHow to write the two most important SEO fields on every page — the title that appears in search results and the description below it.
- SEO & content marketingHow blogging and content creation help your site rank over time — and how to build a content strategy that actually works.
- SEO basics for business ownersPlain-English guides to search engine optimization — from how Google works to keywords, local SEO, and measuring your results.
- SEO plugins explainedWhat Yoast SEO and Rank Math actually do for your WordPress site, which settings matter, and what an SEO plugin cannot do for you.
- SEO terms, explained simplyA plain-English A–Z glossary of search engine optimization vocabulary — every term defined without jargon.
- SEO-friendly URLsWhat makes a URL good for search engines and users — and how to structure your site's web addresses for better SEO.
- SEO: setting realistic expectationsWhy SEO takes time, what honest progress looks like, and how to spot promises that are too good to be true.
- Site speed & SEOHow fast your website loads affects where it ranks in Google — and what you can do to improve it.
- Sitemaps & robots.txt explainedTwo files that tell search engines where to go on your site — what they are, why they matter, and who manages them.
- Technical SEO basicsThe behind-the-scenes factors that affect how Google finds and ranks your site — explained in plain English for non-technical business owners.
- What is SEO?A plain-English introduction to search engine optimization — what it is, why it matters, and how it helps people find your business online.
- Writing SEO-friendly contentHow to write pages and blog posts that both readers and Google love — practical tips that don't require becoming an SEO expert.
WordPress6
- Editing SEO titles & descriptionsLearn how to write and edit the SEO title and meta description for your WordPress pages and posts using an SEO plugin.
- Image sizes, cropping & alt textUnderstand how WordPress handles image sizes and cropping, and learn how to write good alt text for accessibility and SEO.
- Permalinks & URL structureLearn what WordPress permalinks are, how to choose the right URL structure, and why it matters for SEO and usability.
- Post excerpts explainedLearn what WordPress post excerpts are, how to write them, and where they appear on your site.
- Setting featured imagesLearn how to set, change, and remove featured images on WordPress posts and pages, and why they matter.
- Using categories & tagsLearn how WordPress categories and tags work, how to create them, and how to use them to organize your blog content.
Migrations5
- Don't lose your SEO during a migrationHow to protect your search engine rankings when moving to a new website platform, domain, or hosting provider.
- Migrating from Squarespace to WordPressWhat transfers, what doesn't, realistic timelines, and how we handle your move from Squarespace to a self-hosted WordPress site.
- Migrating from Wix to WordPressA practical guide to moving your website from Wix to WordPress — what transfers, what must be rebuilt, timelines, and how to protect your SEO.
- Migrations — moving your website, email, or platformGuides for migrating between website platforms, email providers, and hosting providers — with honest advice on timelines, risks, and what to expect.
- Pre-migration checklistEverything to do before any website, email, or platform migration begins — backups, credentials, redirects, timelines, and go/no-go criteria.
Performance4
- Core Web Vitals explainedGoogle's three measurements of loading, responsiveness and visual stability, explained in plain English — what they measure, what the targets are, and why they matter for your site.
- Mobile performance explainedWhy mobile speed is different from desktop speed, why it matters more than ever, and what affects how fast your site loads on phones.
- Website performance & speed, explainedEverything you need to know about making your website fast — why it matters, what slows sites down, and how to fix it.
- Why website speed mattersHow a slow website affects your visitors, your sales, and your position on Google — and why speed is worth investing in.
Website care4
- Broken links & why they matterWhat broken links are, why they frustrate visitors and leave search engines at dead ends, and how we find and fix them.
- Keeping your content freshWhy outdated website content hurts your business, what Google actually says about freshness, and a practical guide to staying current.
- Seasonal website checksA practical guide to reviewing and updating your website before major seasons, holidays, and business events.
- Your year-end website checklistA structured checklist to review, clean up, and prepare your website before the new year begins.
Analytics & Tracking3
- Reading your Search Console dataA plain-English guide to reading the most important Google Search Console reports — impressions, clicks, CTR, and position — and what the numbers mean for your business.
- Search Console vs AnalyticsA clear comparison of Google Search Console and Google Analytics 4 — what each tool does, when to use which, and how they work together to give you a complete picture of your website.
- What is Google Search Console?A plain-English introduction to Google Search Console — the free tool that shows how your website appears in Google search results and which searches bring people to your site.
Give us access2
- Give us access to Google Business ProfileHow to add our team as a Manager on your Google Business Profile to help optimize your local search presence and reviews.
- Give us access to Google Search ConsoleHow to grant our team access to Google Search Console so we can monitor your search health and fix indexing issues.