Getting found in AI search
Plain-English guides to how ChatGPT, Perplexity, Copilot and Google's AI Overviews find and cite businesses, and what you can sensibly do about it.
More of your customers now ask an AI tool before, or instead of, scrolling through search results. These guides explain what the AI search companies have publicly said about how their tools find and cite websites, what has and hasn't changed for SEO, and the practical steps worth taking. They're written for business owners, with no technical background needed.
This is a fast-moving area, and a lot of confident advice about it is guesswork. We stick to what the companies themselves document, and say so when something is uncertain.
If you only read three things
- How ChatGPT, Perplexity and Google's AI Overviews choose what to cite: what each company has actually published.
- Is SEO dead? What changed with AI search and what didn't: where to adjust your effort, and where not to.
- How to check whether AI tools mention your business: a simple monthly routine.
The path through this section
Understand the landscape. Read How AI search works and Is SEO dead? to see what's documented and what's hype.
See where you stand. Run the routine in How to check whether AI tools mention your business and note what's wrong or missing.
Improve your content. Use Writing content AI assistants can quote on your most important pages.
Build your reputation. Work through Reviews, directories and mentions, starting with consistent business details.
Tidy the technical side. Check your structured data, your robots.txt, and decide whether llms.txt is relevant to you (usually it isn't).
Start here
How ChatGPT, Perplexity and Google's AI Overviews choose what to cite
What the AI search companies have publicly documented about finding and citing websites.
Is SEO dead? What changed with AI search and what didn't
A calm look at what's different now and which SEO basics still matter.
What to do about it
Writing content AI assistants can quote
Answer-first, specific, clearly structured writing that works for people and machines.
Reviews, directories and mentions
Why what others say about you matters more now, and how to build it honestly.
Structured data (schema) explained
What schema markup does and doesn't do, which types to have, and how to check them.
What llms.txt is and whether you need one
An honest look at a proposed convention that's often oversold.
Checking where you stand
Related sections
- SEO basics for business owners: the foundation AI search is built on
- Analytics & tracking: where AI-driven visits show up, including traffic sources
- Conversion & lead generation: turning the visitors you do get into enquiries
- AI for business: using AI tools in your own work
- Website performance & speed: fast, accessible pages help every kind of search
Go deeper on chykalophia.com
Free scorecard
Not sure what's really holding your site back?
Run the free Conversion Leak Scorecard to see where your site is losing leads, or book a call and we’ll look at it with you.
Already a client? Email support@chykalophia.com.
Last updated
SEO terms, explained simply
A plain-English A to Z glossary of search engine optimization vocabulary: every term defined without jargon.
How ChatGPT, Perplexity and Google's AI Overviews choose what to cite
What the AI search companies have publicly said about how their tools find and cite websites, and what that means for your business.