Topic
AI
21 guides across 4 sections
AI for your business10
- Adding an AI chat assistant to your website: options and risksThe main ways to add an AI chat assistant to a business website, what each involves, and the risks to plan for before it starts talking to customers.
- AI and your customer data: privacy basicsWhat happens to customer information you put into AI tools, how to choose settings and plans that protect it, and simple rules your team can follow.
- AI for customer supportHow to use AI tools to handle common customer questions faster, and the rules for keeping responses accurate, honest, and human where it counts.
- AI for your businessPractical, honest guides to using AI tools responsibly in your marketing, content, and customer communications.
- AI image generation for marketingWhat AI image tools can do for your marketing, the licensing risks you need to know, and how to keep your brand consistent.
- Automating repetitive admin with AI and Zapier or MakeHow to pair Zapier or Make with AI steps to take repetitive admin off your team's plate, with examples, a build process and the safeguards to add.
- How to evaluate an AI tool before you pay for itA practical process for trialling and judging an AI tool for your business, covering real-task testing, data and security terms, pricing models, and your exit plan.
- Prompt-writing basics for non-tech usersHow to ask AI tools clear, specific questions so you get useful answers, with a practical structure and real before-and-after examples.
- Using AI for blog content responsiblyHow to use AI writing tools to speed up your blog process without sacrificing accuracy, authenticity, or your brand voice.
- Where AI actually saves time in a small business (and where it doesn't)Where AI tools save a small business real time, where they cost more than they save, and a quick test for telling the difference.
Getting found in AI search8
- Getting found in AI searchPlain-English guides to how ChatGPT, Perplexity, Copilot and Google's AI Overviews find and cite businesses, and what you can sensibly do about it.
- How ChatGPT, Perplexity and Google's AI Overviews choose what to citeWhat the AI search companies have publicly said about how their tools find and cite websites, and what that means for your business.
- How to check whether AI tools mention your businessA repeatable way to see what ChatGPT, Perplexity, Google and Copilot say about your business, and how to spot AI-driven visits in your analytics.
- Is SEO dead? What changed with AI search and what didn'tA calm look at how AI answers have changed search, which SEO basics still matter, and where to adjust your effort.
- Reviews, directories and mentions: why they matter more nowWhy what other websites say about your business shapes both search results and AI answers, and how to build that reputation honestly.
- Structured data (schema) explained for business ownersWhat structured data is, what it can and can't do for your search visibility, which types are worth having, and how to check yours.
- What llms.txt is and whether you need oneAn honest explanation of the proposed llms.txt file, what it's meant to do, who uses it, and whether it's worth adding to your site.
- Writing content AI assistants can quoteHow to structure and write pages so that people, search engines and AI tools can all find the answer quickly and attribute it to you.
Leadership & your operating system2
- Using AI assistants to manage email, calendar and notesPractical, privacy-aware ways business leaders can use AI assistants to handle email, scheduling and notes, with example prompts.
- Working with a VA and AI together: a simple handoff systemA practical way to split work between you, a virtual assistant and AI tools, with one request channel, clear handoffs and safe review steps.