Topic
Planning
22 guides across 5 sections
Planning a website project10
- DIY vs. freelancer vs. agency: an honest comparisonHow to decide whether to build your website yourself, hire a freelancer, or hire an agency, including the cases where an agency is the wrong choice.
- How to switch web agencies without losing anythingA step-by-step plan for moving your website from one agency or developer to another, keeping your domain, data, search rankings and peace of mind.
- How to write a website brief or RFPWhat to put in a website brief or request for proposals so agencies and freelancers can quote accurately and you can compare their answers fairly.
- Planning a website projectHonest guides for deciding whether you need a new website, who should build it, how to hire them and how to protect yourself along the way.
- Questions to ask any web agency before you signThe questions that reveal how a web agency really works, who will do your project, what you will own, and what happens after launch.
- Red flags in a website proposalThe warning signs to look for in a website proposal or contract, what each one usually means, and what to ask for instead.
- Redesign or refresh? How to tell which you needHow to decide whether your website needs a full redesign, a lighter refresh, or just better content, with a simple diagnostic you can run yourself.
- Signs your website is costing you leadsThe common, fixable reasons a business website loses enquiries, how to check for each one yourself, and when the problem isn't the website at all.
- Website ownership: making sure you own your domain, hosting and accountsWhich website accounts your business should own outright, how to check who owns them today, and how to fix it if someone else holds the keys.
- What a fractional CTO or CMO does, and when it beats hiringWhat fractional technology and marketing executives actually do, how the arrangement works, and how to decide between a fractional leader, a full-time hire or an agency.
Getting started5
- Growth and Design retainers explainedHow Chykalophia's Growth Retainer and Design Retainer work, and how to choose between them and our other ongoing options.
- Working with us on Fractional PlusWhat to expect from Fractional Plus, Chykalophia's fractional CTO, CMO and brand leadership retainer with the in-house team behind it to execute.
- Working with us on The Conversion SprintWhat to expect from The Conversion Sprint, a two-week fixed-scope engagement to find and fix the biggest conversion leak on one high-stakes page.
- Working with us on The Conversion SystemWhat to expect from The Conversion System, Chykalophia's eight-week strategy-led website rebuild, including who it suits, the phases, the guarantee and what we need from you.
- Working with us on the Made to Sell AcceleratorWhat to expect from the Made to Sell Accelerator, a six-week fixed-scope sprint that takes a new brand or product from positioning to a live go-to-market website.
Leadership & your operating system5
- Delegating without losing controlHow to hand off work with clear outcomes, the right level of authority and light check-ins, so you get your time back without surprises.
- Getting everything out of your head: a capture system that worksHow to set up one simple, trusted place for every task, idea and promise so you stop carrying them around in your memory.
- Getting ideas out the door: from notes to launchedA practical path for moving ideas from a notes app to something launched, by choosing fewer ideas, shrinking the first version and setting a date.
- Running your week: planning, focus time and a weekly reviewA simple weekly rhythm for business leaders, covering a weekly review, protected focus time and a short daily plan.
- Turning an idea into a plan your team understandsHow to take an idea from your head to a clear, written plan with an outcome, scope, owners and milestones your team can act on.