Seasonal website checks
A practical guide to reviewing and updating your website before major seasons, holidays, and business events.
Certain times of year bring predictable changes to your business — different hours, promotions, new products, seasonal services. Your website should reflect those changes. This guide helps you stay ahead of them.
Quick summary
Before each major season or event — holiday period, new year, summer, launch of a promotion — run through a short review of your website. Check that hours, offers, content, and contact information are accurate. It takes less than 30 minutes and prevents customer confusion.
Why seasonal checks matter
Your customers visit your website expecting current information. If your Christmas hours are still showing in March, or your summer sale is still promoted after it ended, it creates confusion and can lose you business.
Search engines also reward fresh, relevant content. Keeping seasonal information current is a small but genuine contribution to your search visibility.
A seasonal check calendar
Use this as a rough guide. Adapt it to your industry and what matters most to your business.
| Time | What to review |
|---|---|
| New Year (January) | Update year references in content, check copyright date in footer, review team bios, update annual goals or stats |
| Spring (February–March) | Spring promotions, updated photos, new service offerings if seasonal |
| Easter / Spring break | Special hours, holiday closure notices, any promotional content |
| Summer (May–June) | Summer hours, seasonal services or products, staff holiday cover notice |
| Back to School (August) | Relevant for education, retail, kids' services — update promotions and content |
| Pre-holiday (October–November) | Black Friday offers, Christmas opening hours, gift guides, end-of-year messages |
| Holiday season (December) | Final check of hours, shipping deadlines, closure notices, holiday greetings |
| Before a big business event | A launch, rebrand, new location, or major announcement — see Pre-launch checklist |
What to check each season
Review your business hours. Are they accurate for the coming period? Include holiday closures, extended hours, or temporary changes.
Check your contact information. Phone numbers, email addresses, and any temporary contact changes.
Update or remove promotions. Remove any expired offers. Add any upcoming seasonal promotions, with clear start and end dates.
Review seasonal content. Blog posts, landing pages, or featured products relevant to the season. Remove or archive off-season content.
Check your homepage. Is the messaging relevant to the current season or upcoming events? The homepage sets the tone for every visitor.
Review your Google Business Profile. Update hours, add seasonal photos, post any announcements. This is separate from your website but equally important to customers finding you in search.
Test your forms. Especially before a busy season — you don't want to lose enquiries to a broken contact form. See Testing your contact & order forms.
Industry-specific seasonal reminders
- Update gift guides and curated collections before each gift-giving season
- Set and clearly display shipping cutoff dates before the holiday period
- Add seasonal product photography where possible
- Ensure inventory levels are accurate before promotional events
- Update seasonal menus at least two weeks before they change
- Post holiday booking information as early as possible
- Update opening hours for every public holiday
- Add or remove outdoor seating or seasonal service information
- Add a notice if the team is reduced during holiday periods
- Review service descriptions for anything time-sensitive
- Update case studies and client results annually
- Ensure event or webinar listings are removed after they occur
- Update class schedules or appointment availability for each season
- Post holiday closure information early — your clients plan ahead
- Refresh content around seasonal health topics (winter wellness, summer fitness, etc.)
- Update practitioner bios if your team changes seasonally
Common questions
Related guides
- Keeping your content fresh
- What to check on your site monthly
- Pre-launch checklist for a big update
- Testing your contact & order forms
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