Seasonal website checks
A practical guide to reviewing and updating your website before major seasons, holidays, and business events.
- Difficulty
- Beginner
Certain times of year bring predictable changes to your business — different hours, promotions, new products, seasonal services. Your website should reflect those changes. This guide helps you stay ahead of them.
Quick summary
Before each major season or event — holiday period, new year, summer, launch of a promotion — run through a short review of your website. Check that hours, offers, content, and contact information are accurate. It takes less than 30 minutes and prevents customer confusion.
Why seasonal checks matter
Your customers visit your website expecting current information. If your Christmas hours are still showing in March, or your summer sale is still promoted after it ended, it creates confusion and can lose you business.
Search engines pay attention too. Google says some of its ranking systems are designed to show fresher content for searches where people expect it, so keeping time-sensitive information current is worth the effort.
A seasonal check calendar
Use this as a rough guide. Adapt it to your industry and what matters most to your business.
| Time | What to review |
|---|---|
| New Year (January) | Update year references in content, check copyright date in footer, review team bios, update annual goals or stats |
| Spring (February–March) | Spring promotions, updated photos, new service offerings if seasonal |
| Easter / Spring break | Special hours, holiday closure notices, any promotional content |
| Summer (May–June) | Summer hours, seasonal services or products, staff holiday cover notice |
| Back to School (August) | Relevant for education, retail, kids' services — update promotions and content |
| Pre-holiday (October–November) | Black Friday offers, Christmas opening hours, gift guides, end-of-year messages |
| Holiday season (December) | Final check of hours, shipping deadlines, closure notices, holiday greetings |
| Before a big business event | A launch, rebrand, new location, or major announcement — see Pre-launch checklist |
What to check each season
Review your business hours. Are they accurate for the coming period? Include holiday closures, extended hours, or temporary changes.
Check your contact information. Phone numbers, email addresses, and any temporary contact changes.
Update or remove promotions. Remove any expired offers. Add any upcoming seasonal promotions, with clear start and end dates.
Review seasonal content. Blog posts, landing pages, or featured products relevant to the season. Remove or archive off-season content.
Check your homepage. Is the messaging relevant to the current season or upcoming events? The homepage sets the tone for every visitor.
Review your Google Business Profile. Update your main hours, set special hours for holidays and other temporary changes, add seasonal photos, and publish a post if you have something to announce. Special hours cover a closure of up to six days in a row; for seven days or more, Google says to mark the business Temporarily closed instead — see vacation & holiday website prep. This is separate from your website but equally important to customers finding you in search.
Test your forms. Especially before a busy season — you don't want to lose enquiries to a broken contact form. See Testing your contact & order forms.
Industry-specific seasonal reminders
- Update gift guides and curated collections before each gift-giving season
- Set and clearly display shipping cutoff dates before the holiday period
- Add seasonal product photography where possible
- Ensure inventory levels are accurate before promotional events
Common questions
How far in advance should I make seasonal changes?
As a rule of thumb, aim for at least two weeks before a season or event. For major events like Christmas, a month is better. This gives you time to fix anything that doesn't look right, and gives search engines time to pick up your changes.
Who is responsible for seasonal updates?
That's a team decision. We recommend assigning one person as the "website content owner" at your business. They're the one who runs through the seasonal check and submits any needed updates to us.
Can Chykalophia remind me when to do seasonal checks?
Yes — we can set up a recurring reminder in ClickUp for whatever schedule suits your business. Ask your project lead to set this up for you.
Related guides
- Keeping your content fresh
- What to check on your site monthly
- Your year-end website checklist
- Tax-time website prep
- Vacation & holiday website prep
- New-product launch website checklist
- Pre-launch checklist for a big update
- Testing your contact & order forms
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