Getting found
Design
15 guides across 7 sections
Conversion & lead generation5
- Contact forms: how many fields is too many?How to decide which questions your contact form should ask, how to lay it out, and what happens after someone presses send.
- Landing pages vs. your homepage: when you need oneWhat a landing page is, how it differs from your homepage, and the situations where building one is worth the effort.
- Speed, mobile and conversionsHow page speed and the mobile experience affect whether visitors get in touch or buy, and the specific fixes that matter most.
- The anatomy of a homepage that convertsWhat a homepage has to do, section by section, to turn a first-time visitor into an enquiry, and how to check whether yours does it.
- Trust signals: reviews, logos, guarantees and where they goWhich kinds of proof make visitors comfortable getting in touch, where to place them on the page, and the rules for using reviews honestly.
Brand & messaging4
- Brand & messagingPlain-English guides to positioning, value propositions, visual identity, brand guidelines and website copy for small businesses.
- Brand guidelines: what goes in themWhat brand guidelines are for, what a practical set should include for a small business, and how to keep them useful rather than a PDF nobody opens.
- Logo vs brand: what you actually need at each stageThe difference between a logo, a visual identity and a brand, and what's worth investing in when you're starting out, growing, and established.
- When to rebrand (and when it's the website that's the problem)How to tell whether your business needs a rebrand, a refresh, clearer messaging, or simply a better website, and how to avoid spending on the wrong fix.
Give us access2
- Give us access to your Canva accountHow to share your Canva folders and Brand Kits with our team so we can maintain a consistent visual identity across your digital presence.
- Give us access to your Figma filesHow to invite our design team to your Figma workspace so we can collaborate on UI/UX, wireframes, and prototypes.