Marketing

9 guides across 2 sections

Content & images5

Conversion fundamentals: turning visitors into customersThe umbrella guide to how website conversion works — what to measure, what to expect, and why small improvements compound over time.
Landing page anatomyEvery section a high-converting landing page needs — what each one must do, in what order, and common mistakes to avoid in each.
Lead magnets explainedWhat a lead magnet is, which types actually work, how to deliver one, and how to use it to grow your email list with the right people.
Writing a pricing page that worksHow to structure, write, and present your pricing so visitors understand the value, overcome hesitation, and choose a plan — or get in touch.
Writing hero copy that convertsHow to write the headline, subheadline, and call-to-action that sit at the top of your page — the words visitors see first, and judge you by fastest.

Give us access to your ActiveCampaign accountHow to add us as a user in ActiveCampaign so we can connect forms, build automations, and wire your website into your email marketing.
Give us access to your Brevo accountHow to invite us to Brevo (formerly Sendinblue) so we can configure transactional email, SMTP, sending domains, and marketing campaigns.
Give us access to your Eventbrite accountHow to grant us team access to Eventbrite so we can embed ticketing on your website, sync events, and keep your listings accurate.
Give us access to your HubSpot accountHow to add us as a user in HubSpot so we can connect forms, tracking, and CRM data to your website without exposing your whole sales pipeline.