Give us access to Google Tag Manager
How to safely invite us to your Google Tag Manager container so we can deploy tracking codes without editing your website's core files.
Google Tag Manager (GTM) is an "architect-level" tool. Instead of asking a developer to edit your website's code every time you want to add a Meta Pixel, a LinkedIn Insight Tag, or a new Google Analytics event, we use GTM to deploy those tracking codes cleanly and safely.
Step-by-step instructions
Log in to Tag Manager. Go to tagmanager.google.com and sign in.
Select your account. Click on your company's Account or the specific Container for your website.
Open Container User Management. Google Tag Manager grants access at two levels: account and container. In the Container column, select User Management.
Set the permissions. Assign the container permission Publish. That is the top level: it covers reading the container, editing it, creating versions, and publishing them.
Common questions
Why do you need 'Publish' rights?
With "Edit" rights we can create the tracking tags and edit the container, but we can't create a version or publish it, so nothing goes live on your website. "Publish" rights let us deploy the tracking we set up for you.
Can't you just put the tracking codes directly into WordPress?
We can, but Tag Manager is the tidier option. Tag Manager is a tag management system that lets you set up and manage tags without changing your website's code: once its snippets are installed, a single container can replace the tags you would otherwise hand-code, including Google Ads, Google Analytics and third-party tags. That gives you one place to see what is running on your site.
How do I revoke your access when the project is done?
Click Admin, then in the Container column select User Management. Select our entry in the container permissions list, then click Remove and save your changes.
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