Business email, explained
Everything you need to know about setting up, managing, and troubleshooting professional email for your business.
Professional email is the backbone of your business communications. These guides cover everything from choosing an email platform to keeping your inbox secure and your messages out of spam.
Whether you're just getting started or need to fix a problem today, you'll find clear answers here.
If you only read three things
- Why not use a free Gmail/Hotmail for business? — the case for professional email.
- Professional email options compared — Google Workspace vs Microsoft 365 vs alternatives.
- Why your emails land in spam (deliverability) — the issue most people don't know exists.
Basics
Why not use a free Gmail/Hotmail for business?
Why your business deserves a professional address.
Professional email options compared
Google Workspace, Microsoft 365, and more — side by side.
Why email & your website are separate
A common source of confusion, clearly explained.
Email terms, explained simply
Plain-English definitions for every email term you'll encounter.
Setting up & accessing
Setting up a new email address
How a new address gets created on your domain.
Email aliases & forwarding explained
Send and receive using multiple addresses from one inbox.
Shared mailboxes (like support@) explained
Let a team share one inbox without sharing a password.
Accessing email on the web
Log in to your email from any browser.
Setting up email on your phone
Add your business email to iOS or Android.
Setting up email in a desktop app
Use Outlook, Apple Mail, or Thunderbird.
Creating a professional email signature
Make every email look polished.
Out-of-office & auto-replies
Let senders know when you're away.
Group & distribution lists explained
Email multiple people with a single address.
Deliverability & DNS
Why your emails land in spam
Understand the root causes of deliverability problems.
How to improve email deliverability
Practical steps to land in the inbox.
SPF, DKIM & DMARC for email senders
The DNS records that prove your emails are real.
Transactional vs marketing email
Why they need different tools.
Email sent from your website explained
Forms, notifications, and order emails.
What is SMTP (and why your site needs it)?
The protocol behind sending email.
Security
Email security basics
Keep your inbox and your data safe.
How to recognize a phishing email
Spot the red flags before you click.
Email storage & archiving
How to manage your inbox long-term.
Troubleshooting
Troubleshooting email problems
A guide to diagnosing common email issues.
Email not sending or receiving?
Step-by-step fixes for the most common problems.
What happens when we migrate your email
What to expect during an email platform move.
Need a hand?
Parked & redirected domains
What it means to park a domain, how domain redirects work, and when to use each — including redirecting variant domains to your main site.
Why not use a free Gmail/Hotmail for business?
Using a free consumer email address for your business makes you look unprofessional and creates real risks — here's why a custom domain address matters.