Getting found
Social
4 guides
Ads & social media4
- Ads & social mediaPlain-English guides to paid ads on Google and Meta, tracking what they produce, and choosing the social channels worth your time.
- LinkedIn for B2B foundersHow founders and owners of B2B businesses can use their own LinkedIn profile to build trust and start conversations, without becoming a full-time content creator.
- Meta ads basics: what a small budget can and can't doHow Facebook and Instagram ads work, what you can realistically expect from a small budget, and how to set up a first campaign that teaches you something.
- Organic social: which channels matter for your businessHow to choose which social platforms to spend time on, based on where your customers are and what you can keep up, plus a realistic posting plan.