Industry guides
Website strategy, compliance, and feature guides tailored to your specific industry.
- Difficulty
- Beginner
Every industry has its own rules, expectations, and quirks — and your website should reflect that. These guides walk you through the specific goals, legal considerations, and features that matter most for your type of business.
Read the guide closest to your business first. It won't be a perfect match — no guide is — but it will tell you which of the other sections matter most for you, so you can skip the ones that don't.
Quick summary
Each guide covers what your website needs to do, what legal or compliance considerations apply to your industry, which features we typically recommend, and the common pitfalls to avoid. They are starting points for a conversation, not a specification: the right answer for your business always depends on how you actually sell and serve customers.
If you only read three things
- The industry guide closest to yours below — even if the fit is only rough.
- The Compliance section — for the legal & regulatory layer behind every industry.
- The Templates section — to turn what you decide into a concrete brief we can quote from.
The path through this section
Read your industry guide. It names the goals, features, and pitfalls that come up most often for businesses like yours.
Follow the compliance links it gives you. Most industries here have at least one rule that shapes the build — see Compliance for the full picture.
Work on the pages that do the selling. Conversion fundamentals and Writing service pages that convert apply to every industry on this page.
Decide how you'll measure it. Why track your website? and Conversions & goals explained turn "the site feels busy" into something you can act on.
Write it down before you brief us. The Discovery brief template captures your goals in a form we can quote from.
Healthcare & regulated professions
Healthcare websites & HIPAA basics
Patient trust, appointment booking, and what you need to know about HIPAA on the web.
Websites for legal & accounting practices
Trust signals, confidentiality, and turning visitors into consultation bookings.
Selling services, expertise & memberships
Coach & consultant websites
Lead capture, scheduling, digital products, and building credibility online.
Subscription business websites
Recurring billing, member portals, churn reduction, and the right tech stack.
Local, bookings & listings
Restaurant websites: menus, reservations & ordering
Menu management, online reservations, ordering integrations, and food labeling rules.
Real estate websites
IDX/MLS listings, lead capture, agent profiles, and fair housing compliance.
Purpose-driven organizations
The sections every industry guide leans on
Compliance
Privacy, accessibility, HIPAA, and PCI — the rules behind the build.
Content, images & accessibility
The pages and words that turn visitors into enquiries.
Accepting payments online
How you actually get paid, and what it costs.
SEO basics for business owners
How the right people find you, including local search.
Analytics & tracking
How you tell whether any of it is working.
Templates
Briefs and worksheets to turn decisions into a plan.
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