Industry guides
Website strategy, compliance, and feature guides tailored to your specific industry.
Every industry has its own rules, expectations, and quirks — and your website should reflect that. These guides walk you through the specific goals, legal considerations, and features that matter most for your type of business.
Pick your industry below to get started.
Quick summary
Each guide covers what your website needs to do, what legal or compliance considerations apply to your industry, which features we typically recommend, and the common pitfalls to avoid.
If you only read three things
- The industry guide closest to yours below.
- The Compliance section — for the legal & regulatory layer behind every industry.
- The Templates section — to bring everything you decide into a concrete brief.
Healthcare & professional services
Healthcare websites & HIPAA basics
Patient trust, appointment booking, and what you need to know about HIPAA on the web.
Websites for legal & accounting practices
Trust signals, confidentiality, and turning visitors into consultation bookings.
Hospitality & retail
Restaurant websites: menus, reservations & ordering
Menu management, online reservations, ordering integrations, and food labeling rules.
Subscription business websites
Recurring billing, member portals, churn reduction, and the right tech stack.
Purpose-driven organizations
Coaching, consulting & real estate
Coach & consultant websites
Lead capture, scheduling, digital products, and building credibility online.
Real estate websites
IDX/MLS listings, lead capture, agent profiles, and fair housing compliance.
Need a hand?
Prompt-writing basics for non-tech users
How to ask AI tools clear, specific questions so you get useful answers — with a practical structure and real before-and-after examples.
Healthcare websites & HIPAA basics
What healthcare providers need to know about building a trustworthy website that handles patient information responsibly.