What is Shopify?
A plain-English introduction to Shopify — what it is, what it does, and whether it is the right platform for your store.
- Difficulty
- Beginner
Shopify is a platform that lets you sell products online. You sign up, add your products, and Shopify gives you a complete online store — including a website, a shopping cart, and payment processing.
Quick summary
Shopify is a fully hosted e-commerce platform. You pay a subscription (monthly, or yearly in advance) and Shopify handles the technical side: hosting, security, and checkout. You focus on your products and customers.
What "hosted" means for you
When we say Shopify is "hosted," we mean Shopify runs everything for you. You do not need to set up a server, install software, or apply security updates. Your store lives on Shopify's infrastructure.
One thing hosting does not cover is restoring your own data. Shopify protects its own systems, but it gives you no self-serve way to roll your store back to how it looked last week. That still needs a backup app or a regular export — see verifying your backups are working.
This is different from a platform like WooCommerce, where your store runs on your own WordPress website and you (or your developer) are responsible for hosting, updates, and security.
Hosted = less maintenance for you. Fewer technical headaches.
What Shopify includes
Every current Shopify plan (Basic, Grow, Advanced and Plus) includes:
| Feature | What it means for you |
|---|---|
| Online storefront | A website your customers visit to browse and buy |
| Shopping cart & checkout | The pages where customers add items and pay |
| Payment processing | Accept credit cards through Shopify Payments (where available) or a third-party provider |
| Order management | See and manage every order in one place |
| Inventory tracking | Track stock levels for each product (low-stock alerts need an app or Shopify Flow) |
| Mobile-friendly themes | Themes in the Shopify Theme Store must be mobile responsive, so your store adapts to phones |
| SSL security | A free SSL certificate, so your store address starts with https:// — safe for customers |
| Hosting | Shopify hosts your store, with unlimited bandwidth |
What Shopify does not include
Being honest about limitations helps you make a good decision:
- Less design freedom than a custom site. You choose from themes. Deep customization usually requires a developer.
- URL structure is fixed. Product pages always live at
/products/your-product-name. You cannot change this pattern. - Transaction fees if you do not use Shopify Payments. If customers pay through a third-party payment provider instead of Shopify Payments, Shopify charges an extra fee on those transactions. The rate depends on your plan: check shopify.com/pricing for current rates. See Payment providers for details, including the exceptions.
- Ongoing subscription cost. Unlike a one-time platform purchase, you keep paying for as long as your store is open, either monthly or yearly in advance.
- Code changes require a developer. If you want functionality that no app provides, you need someone who can edit Liquid (Shopify's template language).
Transaction fees add up
If you plan to take payments through a third-party provider instead of Shopify Payments, check the transaction fee for your plan on shopify.com/pricing before you commit. It's charged on top of your payment provider's own fees, and the rate is highest on the Basic plan.
Shopify vs WooCommerce
Both platforms let you sell online. Here is a quick comparison:
| Shopify | WooCommerce | |
|---|---|---|
| Hosting | Included — Shopify manages it | You manage your own (or pay a host) |
| Setup effort | Lower — ready out of the box | Higher — requires WordPress + setup |
| Monthly cost | Fixed subscription | Varies (hosting + plugins) |
| Design control | Good within theme limits | More flexible with a developer |
| Transaction fees | Yes, on third-party payment providers (not on Shopify Payments) | No platform fee (gateway fees only) |
| Updates & security | Shopify handles it | You (or your team) handle it |
Neither platform is universally better. It depends on your business, budget, and how much technical help you have. If you are unsure which platform you are on, check your login URL or ask us.
Who manages Shopify for Chykalophia clients?
Chykalophia can build your Shopify store, set up products and collections, configure payments and shipping, and customize your theme. Once your store is live, day-to-day tasks — like adding products and processing orders — are usually handled by you or your team using these guides.
We are always available if something needs changing. Just reach out through ClickUp or email.
Common questions
Do I own my Shopify store?
Content you upload, such as your product details and photos, stays yours (if it was yours to begin with). The Shopify platform itself is a subscription service — if you cancel your plan, your store closes. Export your data (products, customers, orders and more, as CSV files) before cancelling. Shopify keeps your store's information for 2 years in case you decide to reopen.
Can I use my own domain name?
Yes. Shopify gives you a free .myshopify.com address, but you can (and should) connect your own domain, like yourshop.com. We handle this during setup.
Is Shopify secure for taking payments?
Yes. Shopify is certified Level 1 PCI DSS compliant (PCI DSS is the card industry's security standard), and stores on Shopify are PCI compliant by default. Shopify Payments is the simplest option and carries no third-party transaction fee from Shopify, though its own card rates still apply.
What happens if Shopify goes down?
Shopify runs a public status page, Shopify Status, where you can check for known problems. If there is an outage, it is on their end — there is nothing you need to do except wait. We monitor this for clients on care plans.
Related guides
- How to log in to Shopify
- A tour of your Shopify admin
- Shopify plans & billing
- Payment providers
- Give us Shopify collaborator access
Need a hand?
Learn more
Last updated
Shopify: the complete store guide
Everything you need to manage your Shopify online store — from adding products and processing orders to setting up payments, themes, and apps.
How to log in to Shopify
Step-by-step instructions for logging in to your Shopify admin on a computer or phone, plus what to do if you cannot get in.