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Shopify

Shopify apps explained

Learn what Shopify apps are, how to find and install them, what they cost, and what to watch out for before adding them to your store.

Difficulty
Beginner

Shopify's core platform is powerful, but it can't do everything out of the box. Apps are add-ons that extend your store with new features — from email marketing to loyalty programs to advanced product options. This guide explains how apps work and what to consider before installing one.

Quick summary

Shopify apps are installed from the Shopify App Store. Many are free or have a free plan or trial; others charge recurring, usage-based or one-time fees. App costs stack on top of your Shopify plan fee, so your total bill can grow quickly. Always check an app's pricing before installing. Review, test, and uninstall apps you no longer need — a paid app keeps billing until you uninstall it, and some leave code in your theme that can slow your store down.

What is a Shopify app?

An app is a piece of software that connects to your Shopify store. Most are built by third-party developers; Shopify makes some too, and those are usually free. Think of it like an app on your phone — it adds functionality that wasn't there before.

Examples of what apps can do:

  • Abandoned cart recovery — send reminder emails to customers who didn't finish checking out
  • Product reviews — let customers leave star ratings
  • Subscriptions — charge customers on a recurring basis
  • Loyalty programs — reward points and referral schemes
  • Advanced product options — let customers personalize products with text or uploads
  • Print on demand — automatically print and ship custom products
  • Accounting — sync orders with your accounting software
  • Live chat — add a chat widget to your store

The Shopify App Store

You find apps in the Shopify App Store at apps.shopify.com. You can search by keyword or browse by category. Inside your Shopify admin, click Apps to search for apps and see recommendations.

An app listing shows:

  • What the app does
  • A star rating and reviews from other merchants
  • A Pricing section
  • A link to the developer's privacy policy

How app pricing works

This is important to understand before you install anything.

Most paid apps offer a free basic plan or a free trial, and a paid plan for the full feature set. Prices are set by each app's developer, so check the listing's Pricing section before you install.

App costs stack up fast

If you install five apps at $15/month each, that is $75/month on top of your Shopify plan fee. Before installing any app, ask: is this feature worth the ongoing cost? Will I actually use it? Could Shopify's built-in features handle this instead?

Common pricing models:

ModelHow it works
FreeNo charge, ever. May have feature limits.
Free trial + monthlyTry it free for a trial period set by the developer, then pay monthly
Tiered monthlyDifferent plans based on features or usage volume
Usage-basedPay based on how many orders, emails, etc. you process
One-timePay once for a specific service or feature, such as moving data from another platform. Billed separately from your regular Shopify bill.

How to install an app

Go to the App Store. Log in to the Shopify App Store at apps.shopify.com, or click Apps in your Shopify admin to search from there.

Search for what you need. For example, type "product reviews" or "email marketing."

Read the listing carefully. Check the reviews and the pricing.

Click Install on the app's listing page. You will be taken to the Install app screen.

Review the access the app needs. The screen lists the personal data the app can view and the store data it can view and edit — customers, products, orders, etc. — plus a link to the developer's privacy policy. This is normal, but review it.

Click Install. The app is now in your store. You can open it from the Apps page in your Shopify admin.

How to uninstall an app

If you installed an app but no longer need it, uninstall it. Unused apps can slow your store down, and a paid app keeps charging you until it's uninstalled, even if you've stopped using it. Some apps add code to your theme that isn't removed automatically, so check the app's listing or ask its developer whether there are extra uninstall steps.

Go to Settings → Apps in your Shopify admin.

Find the app in your installed apps list.

Click the ⋯ menu next to the app, then click Uninstall. You can pick a reason from the drop-down if you like.

Click Uninstall to confirm. The app is removed from your store.

Cancel your billing separately

Uninstalling a paid app cancels its future charges on your Shopify bill, but you might still be billed for the current billing cycle. Some apps charge you directly, outside Shopify. Uninstalling doesn't cancel those charges, so cancel that subscription with the app's developer too.

How apps affect your store's speed

Many apps add code to your storefront. Too many apps — especially ones that load scripts on every page — can slow down your storefront. Shopify notes that speed affects both the customer experience and how easily shoppers find your store in search.

We recommend auditing your apps every few months. Ask: which of these do I actively use? Which are actually delivering results?

If you are unsure which apps are slowing your store, ask us — we can run a performance audit.

Apps vs built-in Shopify features

Before installing an app, check if Shopify already has the feature built in. Shopify has added many features over the years that once required a paid app:

  • Gift cards (built in)
  • Discount codes (built in)
  • Email marketing and automations (Shopify Messaging, formerly Shopify Email)
  • Reports and analytics (built in on all plans)
  • Product bundles (Shopify Bundles, a free app made by Shopify)

Common questions

Is it safe to install third-party apps?

Apps in the Shopify App Store go through Shopify's app review, but choosing an app is still your call. Stick to apps with a large number of positive reviews and a reputable developer, or look for the Built for Shopify badge, which marks apps that passed Shopify's extra quality testing. Avoid apps with very few reviews or vague descriptions. Be cautious about the permissions each app requests.

Can an app break my store?

In rare cases, yes. A poorly coded app can conflict with your theme or other apps. Always install new apps on a test or staging environment first if possible, or at a low-traffic time. Shopify lists unlimited staging stores as a Shopify Plus feature, so on other plans, a low-traffic time is usually the practical choice.

Why am I being charged for an app I uninstalled?

If the charge appeared on your Shopify bill, make sure you fully uninstalled the app from your admin (not just stopped using it). Uninstalling stops future charges, but a charge for the current billing cycle can still appear; to ask for a refund, contact the app's developer. If the app charges you directly rather than through Shopify, you will need to cancel with them separately.

Can we help you choose the right app?

Yes! There are thousands of apps, and choosing the wrong one wastes money and time. Reach out through the button below — we are happy to recommend apps that fit your specific needs.

Need a hand?

If you're stuck, email support@chykalophia.com and we'll help. Include your website address and a screenshot if you can.

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