Selling online
E-commerce
114 guides across 14 sections
WooCommerce44
- A tour of your WooCommerce dashboardA guided walkthrough of the WooCommerce admin area — where to find your orders, products, customers, reports, and settings.
- Accepting credit cards (Stripe & more)How to accept credit and debit card payments in WooCommerce using Stripe, WooPayments, or another card processor.
- Accepting PayPalHow to accept PayPal payments in WooCommerce, including setup, the different PayPal options, and what customers see.
- Backing up your storeHow to back up your WooCommerce store — why it matters, what needs to be backed up, and how to verify your backups are working.
- Cart & checkout pagesWhat the WooCommerce cart and checkout pages are, why they matter, and how to manage them safely.
- Creating coupons & discountsHow to create coupon codes and set up discounts in WooCommerce, including percentage off, fixed amounts, and free shipping.
- Customizing your store emailsHow to customize the look, subject lines, and content of the automated emails WooCommerce sends to your customers.
- General store settingsA guide to the essential settings that control how your WooCommerce store behaves — currency, location, checkout options, and more.
- How taxes work in WooCommerceA plain-English explanation of how WooCommerce handles sales tax, including how to set it up and your responsibilities as a store owner.
- How to add a simple productStep-by-step instructions for creating a simple product in WooCommerce, including name, price, description, image, and publishing.
- How to add a variable product (sizes, colors)Step-by-step guide to creating a WooCommerce variable product with attributes like size and color, and setting prices and stock for each variation.
- How to cancel an orderHow to cancel a WooCommerce order, what happens to inventory and payment, and what the customer sees.
- How to process & fulfill an orderA step-by-step guide to reviewing, fulfilling, and completing customer orders in WooCommerce.
- How to refund an orderStep-by-step instructions for issuing a full or partial refund to a customer in WooCommerce.
- How WooCommerce shipping worksAn overview of how shipping works in WooCommerce, including shipping zones, methods, and rates.
- Keeping your store securePractical steps to keep your WooCommerce store secure, protect customer data, and reduce the risk of a breach.
- Managing customersHow to find, view, and manage customer records in WooCommerce, including account details and order history.
- Managing product reviewsHow to enable, moderate, and manage customer reviews and star ratings on your WooCommerce products.
- Managing stock & inventoryHow to track stock levels, set low-stock alerts, manage backorders, and keep your WooCommerce inventory accurate.
- Order statuses explainedA plain-English guide to every WooCommerce order status and what each one means for you and your customer.
- Organizing products with categories & tagsHow to create and manage WooCommerce product categories and tags to keep your catalog organized and help customers find what they're looking for.
- Payment methods explainedAn overview of the payment methods available in WooCommerce and how to choose the right ones for your store.
- PCI compliance, in plain EnglishWhat PCI compliance means for your WooCommerce store, why it matters, and what you actually need to do about it.
- Product images & galleriesHow to add, replace, and arrange product images and image galleries in WooCommerce, including tips for choosing photos that convert.
- Products in WooCommerce explainedUnderstand the product types WooCommerce offers — simple, grouped, external/affiliate, and variable — plus the virtual and downloadable options, before you start building your catalog.
- Reading your store reportsHow to use WooCommerce's built-in reports to understand your sales, revenue, and customer data.
- Selling bookings & appointments (overview)An overview of how to sell bookable appointments, classes, and rentals using WooCommerce Bookings.
- Selling digital & downloadable productsHow to set up and sell digital downloads in WooCommerce — including uploading files, setting download limits, and how customers receive their files.
- Selling subscriptions (overview)An overview of how to sell recurring subscription products with WooCommerce, including what's needed and how it works.
- Setting prices & sale pricesHow to set regular prices and sale prices in WooCommerce, including how to schedule a sale to start and end automatically.
- Setting up free shippingHow to set up free shipping in WooCommerce — always free, above a minimum order amount, or with a coupon code.
- Setting up shipping zones & ratesStep-by-step instructions for creating shipping zones and setting shipping rates in WooCommerce.
- Store emails to customers explainedAn overview of all the automated emails WooCommerce sends to customers and what triggers each one.
- Troubleshooting order problemsHow to diagnose and fix common WooCommerce order issues — missing orders, stuck statuses, wrong emails, and more.
- Troubleshooting payment problemsHow to diagnose and fix common WooCommerce payment failures — declined cards, gateway errors, and checkout issues.
- Understanding abandoned cartsWhat abandoned carts are in WooCommerce, why they happen, and how to recover lost sales with abandoned cart emails.
- Understanding ordersLearn what an order is in WooCommerce, where to find your orders, and what information each order contains.
- Understanding the checkout experienceAn overview of what your customers experience at WooCommerce checkout, from cart to confirmation.
- What is WooCommerce?A plain-English introduction to WooCommerce — what it is, what it does, and whether it's the right fit for your online store.
- WooCommerce extensions explainedWhat WooCommerce extensions (plugins) are, how they work, and guidance on choosing and managing them for your store.
- WooCommerce terms, explained simplyA plain-English glossary of common WooCommerce and e-commerce terms, from A to Z.
- WooCommerce: the complete store guideEverything you need to manage your WooCommerce online store — from adding products and processing orders to setting up shipping, taxes, and payments.
- Writing product descriptions that sellPractical guidance for writing compelling WooCommerce product descriptions — both the short description and the long description — that help customers buy with confidence.
- Your store's key pagesThe essential WordPress pages that WooCommerce needs to function — what they are, why they matter, and how to manage them safely.
Shopify26
- A tour of your Shopify adminA plain-English walkthrough of the Shopify admin interface — every menu, panel, and section explained so you can navigate confidently.
- Adding & managing staff accountsLearn how to add staff members to your Shopify store, understand the difference between staff and collaborator accounts, and control who can see and do what.
- How taxes work in ShopifyUnderstand how Shopify handles sales tax, VAT, and other taxes — and what you need to configure for your store.
- How to add a productStep-by-step instructions for adding a new product to your Shopify store, including title, description, images, price, and inventory.
- How to edit pagesHow to create and edit pages in Shopify — including your About, Contact, and any other static pages on your store.
- How to log in to ShopifyStep-by-step instructions for logging in to your Shopify admin on a computer or phone, plus what to do if you cannot get in.
- How to process & fulfill an orderA step-by-step guide to processing a Shopify order from payment received to shipped, including adding tracking numbers.
- How to refund an order in ShopifyStep-by-step instructions for issuing full or partial refunds in Shopify, including what happens to inventory and when money reaches the customer.
- Managing stock & inventoryHow to track stock levels, update quantities, and set up inventory management in Shopify so you never accidentally oversell.
- Organizing products into collectionsHow to create and manage Shopify collections so customers can browse your products by category, season, or any grouping you choose.
- Payment providers (Shopify Payments, PayPal, etc.)Understand how payment providers work in Shopify, including Shopify Payments, PayPal, and third-party options — plus the honest truth about transaction fees.
- Premium themes and licencesHow paid Shopify themes like Kalles work — licensing, updates, ownership, and what happens to your customisations when a theme updates.
- Product images & galleriesHow to add, arrange, and manage product images and galleries in Shopify, including image size tips and how to assign images to variants.
- Product variants (size, color, options)How to add variants to a Shopify product so customers can choose from different sizes, colors, or other options before buying.
- Setting prices & salesHow to set product prices, create sale prices with compare-at pricing, and run discounts in your Shopify store.
- Setting up shipping zones & ratesLearn how to create shipping zones and set the rates your customers see at checkout in your Shopify store.
- Shopify apps explainedLearn what Shopify apps are, how to find and install them, what they cost, and what to watch out for before adding them to your store.
- Shopify plans & billingUnderstand Shopify's pricing plans, what each one includes, how billing works, and how to choose the right plan for your store.
- Shopify terms, explained simplyA plain-English A-Z glossary of Shopify terms, features, and concepts for store owners and their teams.
- Shopify: the complete store guideEverything you need to manage your Shopify online store — from adding products and processing orders to setting up payments, themes, and apps.
- Troubleshooting Shopify problemsSolutions to the most common Shopify problems — from checkout errors and payment failures to theme issues and products not showing up.
- Understanding orders in ShopifyLearn how Shopify orders work, what the different order statuses mean, and where to find everything you need to manage your sales.
- Understanding the Shopify cart & checkoutLearn how the Shopify cart and checkout work for your customers, what you can customize, and what to expect on each plan.
- Using the Shopify theme editorLearn how to use Shopify's theme editor to customize your store's appearance — what you can change yourself and when to call in a developer.
- What is Shopify?A plain-English introduction to Shopify — what it is, what it does, and whether it is the right platform for your store.
- Writing product descriptions that sellPractical advice for writing Shopify product descriptions that help customers understand your products and feel confident buying them.
Payments16
- Accepting payments online, explainedEverything you need to know about taking payments on your website — from how money moves to fees, security, and common processors like Stripe and PayPal.
- Chargebacks & disputes explainedWhat a chargeback is, how the dispute process generally works, what you can do to respond, and how to reduce the chances of chargebacks occurring.
- How online payments workA plain-English walkthrough of what happens between a customer clicking "Buy" and the money arriving in your bank account.
- Payment fees explainedA plain-English breakdown of every type of payment processing fee — transaction fees, interchange, chargebacks, and more — so you know what you are paying and why.
- Payment processors explainedWhat a payment processor does, how it differs from a payment gateway, and how to choose the right one for your business.
- Payment security & PCI complianceWhat PCI compliance means for your business, how using Stripe or PayPal keeps you safe, and simple steps to protect your customers' payment data.
- Payment terms, explained simplyA plain-English A–Z glossary of payment processing vocabulary — from ACH to webhooks — so you always know what a term means.
- Payouts & bank transfersHow money moves from your payment processor to your bank account — schedules, timing, common delays, and how to read your payout history.
- PayPal basics for business ownersWhat PayPal is, the different account types, how it fits into your website, and what to expect when using it as a payment option.
- PayPal vs StripeA plain-English side-by-side comparison of PayPal and Stripe to help you choose the right payment processor — or decide to use both.
- Recurring payments & subscriptionsHow automatic subscription billing works, what you need to set it up, and what to expect from Stripe's subscription tools.
- Refunds: best practicesHow to issue refunds correctly through Stripe and PayPal, what happens to the money, and how a good refund policy reduces chargebacks and builds trust.
- Sales tax basics for online sellersA plain-English overview of sales tax for online businesses — what it is, when it applies, and how tools like Stripe Tax can help manage it.
- Stripe basics for business ownersWhat Stripe is, how it works, what you can do with it, and whether it is the right payment processor for your business.
- Stripe payouts & fees explainedA clear breakdown of Stripe's transaction fees, payout schedule, and how to read your Stripe dashboard balance.
- What we need to set up StripeA complete checklist of information and access Chykalophia needs from you to connect Stripe to your website and get payments flowing.
Give us access7
- Give us access to Facebook & Instagram (Meta)How to safely invite our agency to your Meta business portfolio so we can connect tracking pixels and optimize your social commerce.
- Give us access to Judge.me reviewsHow to grant us access to your Judge.me account so we can install review widgets, import reviews, and configure review request emails.
- Give us access to your Klaviyo accountHow to invite our team to Klaviyo to build high-converting e-commerce email flows and sync your store data.
- Give us access to your PayPal accountHow to safely add our team as a user in your PayPal Business account to configure website integrations and API keys.
- Give us access to your Stripe accountHow to invite our team to your Stripe account as a Developer so we can set up and maintain your payment integration.
- Give us Shopify collaborator accessHow to securely grant our team access to your Shopify store so we can build, design, and optimize your e-commerce presence.
- Give us WooCommerce store accessHow to safely grant us access to manage and optimize your online store without compromising sensitive customer payment data.
Industries4
- Coach & consultant websitesHow coaches and independent consultants can build websites that generate leads, book discovery calls, sell programs, and build an audience.
- Non-profit websites: donations, volunteers & boardsHow non-profit organizations can build websites that drive donations, recruit volunteers, keep boards informed, and handle donor data responsibly.
- Restaurant websites: menus, reservations & orderingWhat restaurant, cafe, and food service businesses need from their website — from menu management to online ordering and food labeling rules.
- Subscription business websitesHow subscription-based businesses can build websites that convert visitors into subscribers, retain members, and handle recurring billing reliably.
Squarespace3
- Adding productsStep-by-step instructions for adding a new product to your Squarespace store, including pricing, images, inventory, and variants.
- Managing ordersHow to view, manage, fulfill, and keep track of customer orders in Squarespace Commerce.
- Squarespace Commerce (overview)An overview of how selling works on Squarespace, including which plans can sell, what you can sell, and how orders flow.
Webflow3
- Managing orders in Webflow EcommerceHow to view, process, and fulfill orders in your Webflow Ecommerce store — including updating order status and handling refunds.
- Managing products in Webflow EcommerceHow to add, edit, and organize products in your Webflow Ecommerce store — including variants, pricing, and inventory.
- Webflow Ecommerce (overview)An introduction to selling products through your Webflow site — what Webflow Ecommerce includes, how it works, and when it's the right choice.
Website care3
- New-product launch website checklistA step-by-step checklist to prepare, launch, and follow up on a new product or service added to your website.
- Tax-time website prep (1099s, financial archives, receipts)How to gather website-related financial records, payment reports, and receipts before tax season.
- Testing your contact & order formsWhy we test your website forms regularly, what we check, and what to do if a form stops working.
Email2
- Email sent from your website explainedHow your website sends automatic emails — form submissions, order confirmations, password resets — and what needs to be set up for them to work reliably.
- Transactional vs marketing emailThe difference between transactional emails (order confirmations, password resets) and marketing emails (newsletters, promotions) — and why they need different tools.
Migrations2
- Migrating from Shopify to WooCommerceHow to move your online store from Shopify to WooCommerce — what transfers, what doesn't, timelines, and what to expect during the switch.
- Migrating from WooCommerce to ShopifyHow to move your store from WooCommerce to Shopify — products, customers, orders, SEO, and what to expect during the transition.