Selling online
E-commerce
117 guides across 16 sections
WooCommerce43
- A tour of your WooCommerce dashboardA guided walkthrough of the WooCommerce admin area, where to find your orders, products, customers, reports, and settings.
- Accepting credit cards (Stripe & more)How to accept credit and debit card payments in WooCommerce using Stripe, WooPayments, or another card processor.
- Accepting PayPalHow to accept PayPal payments in WooCommerce, including setup, the different PayPal options, and what customers see.
- Backing up your storeHow to back up your WooCommerce store: why it matters, what needs to be backed up, and how to verify your backups are working.
- Creating coupons & discountsHow to create coupon codes and set up discounts in WooCommerce, including percentage off, fixed amounts, and free shipping.
- Customizing your store emailsHow to customize the look, subject lines, and content of the automated emails WooCommerce sends to your customers.
- General store settingsA guide to the essential settings that control how your WooCommerce store behaves: currency, location, checkout options, and more.
- How taxes work in WooCommerceA plain-English explanation of how WooCommerce handles sales tax, including how to set it up and your responsibilities as a store owner.
- How to add a simple productStep-by-step instructions for creating a simple product in WooCommerce, including name, price, description, image, and publishing.
- How to add a variable product (sizes, colors)Step-by-step guide to creating a WooCommerce variable product with attributes like size and color, and setting prices and stock for each variation.
- How to cancel an orderHow to cancel a WooCommerce order, what happens to inventory and payment, and what the customer sees.
- How to process & fulfill an orderA step-by-step guide to reviewing, fulfilling, and completing customer orders in WooCommerce.
- How to refund an orderStep-by-step instructions for issuing a full or partial refund to a customer in WooCommerce.
- How WooCommerce shipping worksAn overview of how shipping works in WooCommerce, including shipping zones, methods, and rates.
- Keeping your store securePractical steps to keep your WooCommerce store secure, protect customer data, and reduce the risk of a breach.
- Managing customersHow to find, view, and manage customer records in WooCommerce, including account details and order history.
- Managing product reviewsHow to enable, moderate, and manage customer reviews and star ratings on your WooCommerce products.
- Managing stock & inventoryHow to track stock levels, set low-stock alerts, manage backorders, and keep your WooCommerce inventory accurate.
- Order statuses explainedA plain-English guide to every WooCommerce order status and what each one means for you and your customer.
- Organizing products with categories & tagsHow to create and manage WooCommerce product categories and tags to keep your catalog organized and help customers find what they're looking for.
- Payment methods explainedAn overview of the payment methods available in WooCommerce and how to choose the right ones for your store.
- PCI compliance, in plain EnglishWhat PCI compliance means for your WooCommerce store, why it matters, and what you actually need to do about it.
- Product images & galleriesHow to add, replace, and arrange product images and image galleries in WooCommerce, including tips for choosing photos that convert.
- Products in WooCommerce explainedThe WooCommerce product types (simple, grouped, external and variable) plus virtual and downloadable options, explained before you build your catalog.
- Reading your store reportsHow to use WooCommerce's built-in reports to understand your sales, revenue, and customer data.
- Selling bookings & appointments (overview)An overview of how to sell bookable appointments, classes, and rentals using WooCommerce Bookings.
- Selling digital & downloadable productsHow to set up and sell digital downloads in WooCommerce, including uploading files, setting download limits, and how customers receive their files.
- Selling subscriptions (overview)An overview of how to sell recurring subscription products with WooCommerce, including what's needed and how it works.
- Setting prices & sale pricesHow to set regular prices and sale prices in WooCommerce, including how to schedule a sale to start and end automatically.
- Setting up free shippingHow to set up free shipping in WooCommerce. Always free, above a minimum order amount, or with a coupon code.
- Setting up shipping zones & ratesStep-by-step instructions for creating shipping zones and setting shipping rates in WooCommerce.
- Store emails to customers explainedAn overview of all the automated emails WooCommerce sends to customers and what triggers each one.
- Troubleshooting order problemsHow to diagnose and fix common WooCommerce order issues: missing orders, stuck statuses, wrong emails, and more.
- Troubleshooting payment problemsHow to diagnose and fix common WooCommerce payment failures: declined cards, gateway errors, and checkout issues.
- Understanding abandoned cartsWhat abandoned carts are in WooCommerce, why they happen, and how to recover lost sales with abandoned cart emails.
- Understanding ordersLearn what an order is in WooCommerce, where to find your orders, and what information each order contains.
- Understanding the checkout experienceAn overview of what your customers experience at WooCommerce checkout, from cart to confirmation.
- What is WooCommerce?A plain-English introduction to WooCommerce: what it is, what it does, and whether it's the right fit for your online store.
- WooCommerce extensions explainedWhat WooCommerce extensions (plugins) are, how they work, and guidance on choosing and managing them for your store.
- WooCommerce terms, explained simplyA plain-English glossary of common WooCommerce and e-commerce terms, from A to Z.
- WooCommerce: the complete store guideEverything you need to manage your WooCommerce online store, from adding products and processing orders to setting up shipping, taxes, and payments.
- Writing product descriptions that sellPractical guidance for writing compelling WooCommerce product descriptions (both the short description and the long description) that help customers buy with confidence.
- Your store's key pagesThe essential WordPress pages that WooCommerce needs to function: what they are, why they matter, and how to manage them safely.
Shopify26
- A tour of your Shopify adminA plain-English walkthrough of the Shopify admin interface: every menu, panel, and section explained so you can navigate confidently.
- Adding & managing staff accountsLearn how to add staff members to your Shopify store, understand the difference between staff and collaborator accounts, and control who can see and do what.
- How taxes work in ShopifyUnderstand how Shopify handles sales tax, VAT, and other taxes, and what you need to configure for your store.
- How to add a productStep-by-step instructions for adding a new product to your Shopify store, including title, description, images, price, and inventory.
- How to edit pagesHow to create and edit pages in Shopify, including your About, Contact, and any other static pages on your store.
- How to log in to ShopifyStep-by-step instructions for logging in to your Shopify admin on a computer or phone, plus what to do if you cannot get in.
- How to process & fulfill an orderA step-by-step guide to processing a Shopify order from payment received to shipped, including adding tracking numbers.
- How to refund an order in ShopifyStep-by-step instructions for issuing full or partial refunds in Shopify, including what happens to inventory and when money reaches the customer.
- Managing stock & inventoryHow to track stock levels, update quantities, and set up inventory management in Shopify so you never accidentally oversell.
- Organizing products into collectionsHow to create and manage Shopify collections so customers can browse your products by category, season, or any grouping you choose.
- Payment providers (Shopify Payments, PayPal, etc.)Understand how payment providers work in Shopify, including Shopify Payments, PayPal, and third-party options, plus the honest truth about transaction fees.
- Premium themes and licensesHow paid Shopify themes like Kalles work: licensing, updates, ownership, and what happens to your customisations when a theme updates.
- Product images & galleriesHow to add, arrange, and manage product images and galleries in Shopify, including image size tips and how to assign images to variants.
- Product variants (size, color, options)How to add variants to a Shopify product so customers can choose from different sizes, colors, or other options before buying.
- Setting prices & salesHow to set product prices, create sale prices with compare-at pricing, and run discounts in your Shopify store.
- Setting up shipping zones & ratesLearn how to create shipping zones and set the rates your customers see at checkout in your Shopify store.
- Shopify apps explainedLearn what Shopify apps are, how to find and install them, what they cost, and what to watch out for before adding them to your store.
- Shopify plans & billingUnderstand Shopify's pricing plans, what each one includes, how billing works, and how to choose the right plan for your store.
- Shopify terms, explained simplyA plain-English A-Z glossary of Shopify terms, features, and concepts for store owners and their teams.
- Shopify: the complete store guideEverything you need to manage your Shopify online store, from adding products and processing orders to setting up payments, themes, and apps.
- Troubleshooting Shopify problemsSolutions to the most common Shopify problems, from checkout errors and payment failures to theme issues and products not showing up.
- Understanding orders in ShopifyLearn how Shopify orders work, what the different order statuses mean, and where to find everything you need to manage your sales.
- Understanding the Shopify cart & checkoutLearn how the Shopify cart and checkout work for your customers, what you can customize, and what to expect on each plan.
- Using the Shopify theme editorLearn how to use Shopify's theme editor to customize your store's appearance: what you can change yourself and when to call in a developer.
- What is Shopify?A plain-English introduction to Shopify: what it is, what it does, and whether it is the right platform for your store.
- Writing product descriptions that sellPractical advice for writing Shopify product descriptions that help customers understand your products and feel confident buying them.
Payments15
- Accepting payments online, explainedEverything you need to know about taking payments on your website, from how money moves to fees, security, and common processors like Stripe and PayPal.
- Chargebacks & disputes explainedWhat a chargeback is, how the dispute process generally works, what you can do to respond, and how to reduce the chances of chargebacks occurring.
- How online payments workA plain-English walkthrough of what happens between a customer clicking "Buy" and the money arriving in your bank account.
- Payment fees explainedA plain-English breakdown of every type of payment processing fee (transaction fees, interchange, chargebacks, and more) so you know what you are paying and why.
- Payment processors explainedWhat a payment processor does, how it differs from a payment gateway, and how to choose the right one for your business.
- Payment security & PCI complianceWhat PCI compliance means for your business, how using Stripe or PayPal keeps you safe, and simple steps to protect your customers' payment data.
- Payment terms, explained simplyA plain-English A to Z glossary of payment processing vocabulary, from ACH to webhooks, so you always know what a term means.
- Payouts & bank transfersHow money moves from Stripe or PayPal to your bank account: schedules, timing, common delays, and how to read your balance and payout history.
- PayPal basics for business ownersWhat PayPal is, the different account types, how it fits into your website, and what to expect when using it as a payment option.
- PayPal vs StripeA plain-English side-by-side comparison of PayPal and Stripe to help you choose the right payment processor, or decide to use both.
- Recurring payments & subscriptionsHow automatic subscription billing works, what you need to set it up, and what to expect from Stripe's subscription tools.
- Refunds: best practicesHow to issue refunds correctly through Stripe and PayPal, what happens to the money, and how a good refund policy reduces chargebacks and builds trust.
- Sales tax basics for online sellersA plain-English overview of sales tax for online businesses: what it is, when it applies, and how tools like Stripe Tax can help manage it.
- Stripe basics for business ownersWhat Stripe is, how it works, what you can do with it, and whether it is the right payment processor for your business.
- What we need to set up StripeA complete checklist of information and access Chykalophia needs from you to connect Stripe to your website and get payments flowing.
Give us access7
- Give us access to Facebook & Instagram (Meta)How to safely invite our agency to your Meta business portfolio so we can connect tracking pixels and optimize your social commerce.
- Give us access to Judge.me reviewsHow to grant us access to your Judge.me account so we can install review widgets, import reviews, and configure review request emails.
- Give us access to your Klaviyo accountHow to invite our team to Klaviyo to build high-converting e-commerce email flows and sync your store data.
- Give us access to your PayPal accountHow to safely add our team as a user in your PayPal Business account to configure website integrations and API keys.
- Give us access to your Stripe accountHow to invite our team to your Stripe account as a Developer so we can set up and maintain your payment integration.
- Give us Shopify collaborator accessHow to securely grant our team access to your Shopify store so we can build, design, and optimize your e-commerce presence.
- Give us WooCommerce store accessHow to safely grant us access to manage and optimize your online store without compromising sensitive customer payment data.
Industries6
- Coach & consultant websitesHow coaches and independent consultants can build websites that generate leads, book discovery calls, sell programs, and build an audience.
- Direct-to-consumer e-commerce brandsWhat a direct-to-consumer brand's online store needs, from product pages and checkout to subscriptions, email, integrations and the rules on claims and reviews.
- Health and wellness brand websitesWhat health and wellness brands (supplements, skincare, fitness, services) need from a website, including the rules on health claims, reviews and data.
- Non-profit websites: donations, volunteers & boardsHow non-profit organizations can build websites that drive donations, recruit volunteers, keep boards informed, and handle donor data responsibly.
- Restaurant websites: menus, reservations & orderingWhat restaurant, cafe, and food service businesses need from their website, from menu management to online ordering and food labeling rules.
- Subscription business websitesHow subscription-based businesses can build websites that convert visitors into subscribers, retain members, and handle recurring billing reliably.
Squarespace3
- Adding productsStep-by-step instructions for adding a new product to your Squarespace store, including pricing, images, inventory, and variants.
- Managing ordersHow to view, manage, fulfill, and keep track of customer orders in Squarespace Commerce.
- Squarespace Commerce (overview)An overview of how selling works on Squarespace, including which plans can sell, what you can sell, and how orders flow.
Webflow3
- Managing orders in Webflow EcommerceHow to view, process, and fulfill orders in your Webflow Ecommerce store, including updating order status and handling refunds.
- Managing products in Webflow EcommerceHow to add, edit, and organize products in your Webflow Ecommerce store, including variants, pricing, and inventory.
- Webflow Ecommerce (overview)An introduction to selling products through your Webflow site: what Webflow Ecommerce includes, how it works, and when it's the right choice.
Website care3
- New-product launch website checklistA step-by-step checklist to prepare, launch, and follow up on a new product or service added to your website.
- Tax-time website prep (1099s, financial archives, receipts)How to gather website-related financial records, payment reports, and receipts before tax season.
- Testing your contact & order formsWhy we test your website forms regularly, what we check, and what to do if a form stops working.
Email2
- Email sent from your website explainedHow your website sends automatic emails (form submissions, order confirmations, password resets) and what needs to be set up for them to work reliably.
- Transactional vs marketing emailThe difference between transactional emails (order confirmations, password resets) and marketing emails (newsletters, promotions), and why they need different tools.
Email marketing2
- Abandoned cart emails for WooCommerce and ShopifyHow abandoned cart and abandoned checkout emails work on WooCommerce and Shopify, what to put in them, and how to set them up without annoying customers.
- Choosing a platform: Mailchimp vs Klaviyo vs Kit vs BeehiivHow the four most common email marketing platforms differ, which kinds of business each one suits, and the questions to ask before you commit.
Migrations2
- Migrating from Shopify to WooCommerceHow to move your online store from Shopify to WooCommerce: what transfers, what doesn't, timelines, and what to expect during the switch.
- Migrating from WooCommerce to ShopifyHow to move your store from WooCommerce to Shopify: products, customers, orders, SEO, and what to expect during the transition.