Customizing your store emails
How to customize the look, subject lines, and content of the automated emails WooCommerce sends to your customers.
Out of the box, WooCommerce emails are functional but plain. Customizing them to match your brand makes your store look more professional and builds customer trust. This guide shows you what you can change yourself.
Quick summary
Go to WooCommerce → Settings → Emails to edit subject lines, headings, and basic content for each email. You can also set a logo, brand color, and footer text that appear on all emails. For deeper design changes (custom HTML templates), we handle that for you.
What you can change yourself
Global email settings (affects all emails)
Go to WooCommerce → Settings → Emails.
Scroll to the bottom to find the "Email template" section.
Update these settings:
- Header image — Your logo (upload a URL or image ID). Recommended size: around 150–300px wide.
- Email background color — the page background behind the email.
- Email body background color — the color inside the email card.
- Email body text color — the main text color.
- Email footer text — appears at the bottom of every email. Add your business name, address, or a friendly tagline.
Click "Save changes."
Click "Click here to preview your email template" to see how it looks.
Per-email settings (for individual emails)
Go to WooCommerce → Settings → Emails.
Click on the name of the email you want to edit (e.g., "Processing order").
Edit the settings:
- Enable/Disable — toggle whether this email is sent.
- Subject — the email subject line the customer sees in their inbox.
- Email heading — the large heading inside the email body.
- Additional content — a block of text that appears at the bottom of the email. Great for adding a thank-you message, return policy link, or social media handles.
Click "Save changes."
Use {site_title} and {order_number} in subjects
WooCommerce supports placeholder variables in email subjects and headings. For example: Your {site_title} order #{order_number} is confirmed becomes "Your Acme Store order #1042 is confirmed." These variables are listed in each email's settings screen.
Previewing and testing emails
Before you're happy with the final result, preview and test:
- Preview: Click "Click here to preview your email template" at the bottom of the main Emails settings page.
- Send a test: Install a plugin like "Email Test" or "WP Mail SMTP" to send a real test email to yourself. Check how it looks on your phone and computer.
Deeper customization (we handle this)
The basic WooCommerce email editor has limits. For more control — custom HTML, font changes, full brand alignment — you need to modify the email template files or use an email customizer plugin.
Options include:
- Kadence WooCommerce Email Designer — a visual drag-and-drop email editor.
- Email Customizer for WooCommerce — another visual editor with live preview.
- Custom HTML templates — we can edit the underlying email templates directly.
If you want your emails to fully match your brand identity, reach out and we'll set this up for you.
Common questions
Related guides
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