Adding products
Step-by-step instructions for adding a new product to your Squarespace store, including pricing, images, inventory, and variants.
Adding a product to your Squarespace store is straightforward. This guide walks you through adding a physical product, digital product, or service from start to finish.
Quick summary
Go to Commerce > Products in your dashboard and click the + button to add a new product. Fill in the name, description, price, and images. Add variants (sizes, colors) if needed. Click Save, then change the status to Visible to make it live.
What you'll need
Beginner 10–15 minutes per product- A Squarespace Commerce plan
- Product name, description, and price
- At least one product image
Opening the Products area
Log in and go to your dashboard.
Click Commerce in the left panel.
Click Products. You'll see a list of your existing products.
Click the + button (or Add Product) to create a new one.
Choosing the product type
Squarespace asks you to choose the product type first:
| Type | Use for |
|---|---|
| Physical | Items you ship (with weight and shipping options) |
| Digital | Downloadable files |
| Service | Appointments, consultations, custom orders |
| Gift Card | Store gift cards |
Choose the type that fits your product, then proceed.
Filling in the product details
Name and description
- Product name — keep it clear and specific (e.g., "Hand-poured Soy Candle — Lavender 200g").
- Description — describe the product clearly. Include key details like materials, dimensions, and what the buyer receives.
Price and SKU
- Price — enter the selling price.
- On sale — optionally add a sale price (Squarespace will show the original and sale price).
- SKU — a code for your own inventory tracking. Optional, but useful for stock management.
Adding product images
Click the image area to add photos.
Upload at least one image from your computer. Use a square or landscape orientation for best results.
Add multiple images to show different angles.
Drag to reorder — the first image is the main one shown in the catalog.
Adding variants (sizes, colors, etc.)
If your product comes in multiple options (e.g., sizes S/M/L or colors Red/Blue):
Scroll to the Variants section in the product editor.
Click Add Variant and name the option type (e.g., "Size").
Enter each option value (e.g., S, M, L, XL).
Set individual prices and stock levels for each variant if they differ.
Inventory and stock
- Track inventory — toggle this on if you want Squarespace to manage stock counts.
- Quantity — enter how many you have available.
- When sold out — choose whether to hide the product or show it as sold out.
Making the product visible
By default, new products may be set to Hidden. Change the status to Visible when you're ready for customers to see it.
Find the Visibility or Status setting in the product editor (often in the top-right or a sidebar).
Change it to Visible.
Click Save.
Common questions
Related guides
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