Changing your logo & site title
How to update your logo image, site title, and tagline in Squarespace so your branding appears consistently across every page.
Your logo and site title appear in your website's header on every page. This guide shows you how to update both so your branding is accurate and current.
Quick summary
Go to Design > Logo & Title in your dashboard to update your logo image, site title, and tagline. Changes take effect immediately across your whole site.
What you'll need
Beginner 5 minutes- Your logo file — ideally a PNG with a transparent background, or an SVG
- Access to your Squarespace dashboard
Opening Logo & Title settings
Log in and go to your site dashboard.
Click Design in the left panel.
Click Logo & Title. The settings panel opens.
Changing your logo image
In the Logo & Title panel, find the Logo section.
Click the existing logo image (or the placeholder if none is set) to open the upload option.
Upload your new logo file from your computer. PNG with a transparent background is the best format for logos.
Adjust the logo size if needed — look for a size slider or field in the settings.
Click Save.
Logo file tips
Use a PNG file with a transparent background so your logo sits cleanly against any header color. An SVG file is even better if you have one — it looks sharp at any size. Avoid JPG for logos, as it doesn't support transparency.
Changing the site title
The site title is text that appears instead of (or alongside) your logo. It's also used by search engines and browser tabs as the name of your site.
In the Logo & Title panel, find the Site Title field.
Edit the text to match your current business name.
Click Save.
Changing the tagline
The tagline is a short phrase that can appear below your logo or site title in the header. It's optional and depends on whether your template supports it.
In the Logo & Title panel, find the Tagline field and update it. Keep it short — typically under 10 words.
Showing logo vs. site title
Some templates let you choose whether to show the logo image, the site title text, or both. In the Logo & Title settings, you'll see a toggle or selector for this. Choose the option that looks best with your template.
Updating the favicon
The favicon is the tiny icon that appears in browser tabs and bookmarks. It's usually a simplified version of your logo.
To update it, go to Design > Favicon and upload a square image (PNG is fine). Squarespace recommends a 100×100 pixel image. The favicon will appear in browser tabs and when visitors save your site to their phone's home screen.
Common questions
Related guides
- Changing fonts, colors & site styles
- Editing your navigation menu
- A tour of the Squarespace dashboard
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