Squarespace email campaigns (overview)

An overview of the Squarespace Email Campaigns feature — what it does, how it compares to other tools, and how to get started sending newsletters.

Squarespace includes a built-in tool for sending email newsletters and marketing campaigns, called Email Campaigns. This guide explains what it does and whether it's the right tool for your needs.

Quick summary

Squarespace Email Campaigns lets you send branded email newsletters to your subscriber list from within Squarespace. It's a paid add-on with its own subscription, separate from your website plan. It's a simple, beginner-friendly tool — but not as powerful as dedicated email marketing platforms like Mailchimp or Klaviyo.

What is Squarespace Email Campaigns?

Email Campaigns is a feature built into Squarespace that lets you:

Build and manage a subscriber list — collect email addresses through forms on your site
Design and send email newsletters — using ready-made templates, with an option to pull in your site's logo and colors
Automate welcome emails — send an automatic email when someone subscribes
Track performance — see how many people opened and clicked each campaign

How it's priced

Email Campaigns isn't included in any current Squarespace website plan (a few retired all-in-one plans bundled it). It's a separate add-on subscription that you can buy on any website plan. The Email Campaigns plan you choose sets how many emails you can send each month, and whether you can remove the "Powered by Squarespace" line from the bottom of your emails. To see which Email Campaigns plan you're on, open Settings > Billing, then click Email Campaigns under Subscriptions.

Every site starts with a free Email Campaigns trial, so you can try sending before you pay. Building mailing lists and writing drafts is free; to keep sending after the trial, you need a subscription.

Pricing changes

Squarespace adjusts its feature bundling and pricing over time. Check the current pricing directly in your dashboard or at squarespace.com rather than relying on any static list.

What it's good for

Email Campaigns works well if:

You're just getting started with email marketing
Your subscriber list is relatively small (under a few thousand)
You want your emails to match your site's design without much extra work
You don't need complex automations or advanced segmentation

When to consider a dedicated tool instead

Consider a tool like Mailchimp, Klaviyo, or ConvertKit if you need:

Complex automations — Squarespace's automations start from a set list of types, like a welcome email or a thank-you after a purchase
Advanced segmentation — more ways to split up your audience than Squarespace's mailing lists, tags, and segments
Detailed analytics beyond basic open and click rates
Large list management at scale
WooCommerce or Shopify integration

Squarespace Email Campaigns does not replace these tools for serious email marketing.

Getting started with Email Campaigns

Click Email Campaigns in the main menu.

When you're ready to send, subscribe to the add-on. Click Upgrade and choose a plan. Only the site owner, or a contributor with Administrator or Billing permissions, can buy it.

Create a mailing list — this is the group of subscribers you'll send to.

Connect a signup form on your website to your mailing list so new subscribers are added automatically.

Create a campaign — click Create, choose a template, and write your email content.

Send or schedule your campaign when ready. Before your first send, you'll need to add your sender details (the name and email address your emails come from).

Building your subscriber list

You grow your list by adding signup forms to your site. You can use:

The built-in Newsletter block — a simple email input with a submit button
A Form block connected to your Email Campaigns mailing list

Squarespace checks that new subscribers are real. Newsletter blocks and pop-ups that store sign-ups in Squarespace need at least one of two checks: Google reCAPTCHA (on by default in new form and newsletter blocks) or a confirmation email the subscriber has to click. Other signup areas send a confirmation email.

Common questions

Can I import my existing subscriber list?

Yes. In the main menu, open Contacts, go to Lists & Segments, click your mailing list, then click Add Subscribers and Upload a list. You can upload a CSV file of existing subscribers. Make sure you only import people who have opted in to receive emails from you — Squarespace asks you to confirm this before importing, and emailing people without permission can break anti-spam laws.

Squarespace provides the tools to collect consent and manage unsubscribes. However, you're responsible for your own compliance. Make sure you have clear consent before adding anyone to your list, and include an unsubscribe link in every email (Squarespace adds this automatically).

Can I use Mailchimp with Squarespace instead?

Yes, on the Core, Plus, and Advanced plans (and some older plans). You can connect a Newsletter block or Form block to a Mailchimp audience, so new subscribers go straight into Mailchimp. Edit the block, open its Storage tab, and click Connect next to Mailchimp.

Need a hand?

If you're stuck, email support@chykalophia.com and we'll help. Include your website address and a screenshot if you can.