Writing & publishing a blog post

Step-by-step instructions for creating, writing, formatting, and publishing a blog post in Squarespace.

Publishing a blog post on Squarespace is a straightforward process. This guide walks you through every step, from opening a new post to hitting publish.

Quick summary

Open your blog page, click the + button to create a new post, write your content, add a featured image and categories, set the SEO details, and then hover over Publish and click Publish (or click Save to keep it as a draft if you're not ready yet).

What you'll need

Access to your Squarespace account
Your written content ready (writing directly in Squarespace is fine)
A featured image for the post (optional but recommended)

Creating a new post

Go to your blog page in the Pages panel. (See Using the Squarespace blog if you need help finding it.)

Click the + button in the side panel to create a new post. A new post opens with a text block ready for you to type in.

Add a post title in the "Enter a post title..." field at the top. Titles can be up to 200 characters.

Writing your content

Blog posts use Squarespace's classic editor, not Fluid Engine (the drag-and-drop grid used on regular pages). You build the post from blocks, starting with the text block every new post includes.

Body text — click in the text block and start typing.
Headings — highlight the text and use the Format dropdown in the text toolbar to choose Heading 2 or Heading 3.
Images — hover over the section and click Add Block or the + icon, then choose an image block.
Quotes — use the quote icon in the text toolbar for highlighted quotes or testimonials.
Lists — use the bullet or numbered list icons in the text toolbar.

Keep paragraphs short — two to four sentences is ideal for web reading.

Adding a featured image

The featured image represents the post around your site, for example on your blog page and in summary blocks. It may also show when the post is shared on social media, unless you set a separate social sharing image.

Open the post's settings. In the blog page's side panel, hover over the post, click ..., then click Settings.

Find Featured image in the Content tab.

Add an image — drag one into the uploader, or click it to choose a file from your computer. To reuse an image or pick a stock image, click Search For Images. Then click Save.

Setting the post details

In the post's settings (hover over the post, click ..., then Settings), fill in:

Post URL (slug) — the web address for this post, in the Content tab. Keep it short and descriptive (for example: /blog/5-tips-for-new-clients). Use dashes instead of spaces. Squarespace makes URLs lowercase automatically.
Categories — choose the categories this post belongs to (in the Options tab).
Tags — add relevant keywords (in the Options tab).
Author — choose the author if your blog has multiple contributors (in the Content tab).
Excerpt — a short summary of the post, in the Content tab. It can appear with the post on your blog page, depending on the layout. If you don't add an SEO description, search engines may use the excerpt instead.

Filling in SEO details

Still in the post settings, find the SEO tab:

SEO title — the title shown in Google search results. Often the same as your post title, but can be adjusted.
SEO description — a short summary of the post. Search engines cut descriptions off at around 160 characters, so put the most important part first. Google often shows this below your link, but it can choose other text from the page instead.

See SEO settings in Squarespace for more on this.

Publishing or saving as a draft

When you're ready to publish, hover over Publish in the top-left corner of the post editor.

Click Publish to make the post live immediately.

If you want to save the post and come back to it:

Click Save to save it as a draft. New posts are drafts by default, so the post won't be visible to visitors yet.
To schedule publication, hover over Publish and click Schedule..., choose the date and time, then click Schedule. The post will go live automatically.
To have someone check the post first, open its settings, click Status, choose Needs Review, and click Save.

Your post is live!

After publishing, visit your blog page to confirm the post appears. Share the link on your social media or in your email newsletter.

Common questions

I published my post but it's not showing up. What's wrong?

First, confirm the post status is "Published" (not Draft, Needs Review, or Scheduled). Then try clearing your browser cache. If the issue persists, see Troubleshooting Squarespace problems.

Can I back-date a post?

Yes. Open the post's settings, click Status, choose an earlier date and time on the calendar, and click Save. Blog posts are listed newest first by publication date, so the post moves to match. If the post isn't published yet, you'll need to choose Published as well, and it goes live as soon as you click Save.

How long should a blog post be?

It depends on your topic. For most business blogs, 400–800 words is a good starting point. What matters most is that the post is genuinely useful to your readers. Don't pad it out — don't leave out important information either.

Need a hand?

If you're stuck, email support@chykalophia.com and we'll help. Include your website address and a screenshot if you can.