Webflow Ecommerce (overview)

Webflow Ecommerce lets you sell products directly through your Webflow website. This overview explains what it includes, what it's best suited for, and how to get started managing your store.

What Webflow Ecommerce includes

Webflow Ecommerce is a complete selling platform built into your Webflow site. It includes:

Products and categoriesList physical products, digital products, or services with images, descriptions, variants (sizes, colors, etc.), and pricing
Shopping cart and checkoutA customizable, branded checkout experience
Payment processingAccepts major credit/debit cards via Stripe, and PayPal
Order managementView, process, and fulfill orders from the Orders section of the CMS tab, inside your site in Webflow
Shipping settingsFlat-rate, free, weight-based, price-based, quantity-based, and percentage-based shipping, set separately for each shipping zone
Tax settingsAutomatic sales tax and VAT calculation for the United States, Canada, the European Union, and Australia (for other countries, tax has to be worked out outside Webflow)
Inventory trackingSet stock levels and track inventory per product or variant
Discount codesCreate percentage, fixed-amount, or free-shipping discount codes
Email notificationsAutomated emails to customers and to you on key order events

What makes Webflow Ecommerce different

Webflow Ecommerce's biggest strength is design flexibility. Many e-commerce platforms use templates with limited customization. In Webflow, every part of the store (from the product page to the checkout) can be designed exactly to your brand.

This means your store looks as distinctive as the rest of your site, not like a generic e-commerce template.

What Webflow Ecommerce doesn't do well

Webflow Ecommerce is not the right choice for every store:

Use case	Webflow Ecommerce	Consider instead
Small to mid-size catalog (within your plan's item limit)	Excellent	Not needed
Custom-designed store experience	Excellent	Not needed
Large catalogs (more products and variants than your plan allows)	Limited: each plan has a fixed item limit	WooCommerce, Shopify
Subscriptions and memberships	No longer available (see below)	Shopify, WooCommerce + plugins
B2B / wholesale pricing	No built-in option in Webflow's help docs	WooCommerce
Multi-currency stores	Limited: one store currency	Shopify
App integrations	Limited	Shopify

Each Ecommerce plan limits how many products, variants, and categories your store can have. As of September 2026, that's 500 on Standard, 5,000 on Plus, and 15,000 on Advanced, and every variant counts toward the limit. Check webflow.com/pricing for current limits.

Ecommerce plans

Webflow Ecommerce needs an Ecommerce Site plan to turn on checkout. The Basic and Premium Site plans don't include it. There are three Ecommerce plans: Standard, Plus, and Advanced. They differ in how many products they allow and in features such as transaction fees and unbranded emails. None of them caps your sales volume.

Chykalophia will advise on the right plan for your store. Check webflow.com/pricing for current plan details.

Getting started with Webflow Ecommerce

Webflow Ecommerce is set up by Chykalophia during your project. Once the store is live, you'll manage it inside your site in Webflow (open it from your Dashboard with Open in Webflow):

ProductsManaged from the CMS tab (see Managing products in Webflow Ecommerce)
OrdersManaged from the CMS tab, under Orders (see Managing orders in Webflow Ecommerce)
SettingsShipping, tax, payment methods, and email settings are in your site's Ecommerce settings in Webflow. Ask us before changing these.

Common questions

Does Webflow Ecommerce take a transaction fee?

Yes, on the Standard Ecommerce plan. The Plus and Advanced plans don't charge a Webflow transaction fee. Check webflow.com/pricing for the current rate. Stripe and PayPal also charge their own processing fees on top of this.

Can I sell digital downloads through Webflow?

Yes. Webflow supports digital products. Customers get a download link on the order confirmation page and in their confirmation email. Each product (or variant) can have one download file, hosted outside Webflow. Setup is done in the Designer by Chykalophia.

Can I sell subscriptions?

Not through Webflow any more. Webflow's subscription billing relied on its User Accounts feature, which Webflow switched off on January 29, 2026, along with customer logins and memberships. Subscriptions already set up that way stay in Stripe, and subscribers continue to be charged. For subscription plans, we may recommend Stripe Billing or another platform.

What payment methods can customers use?

Webflow Ecommerce supports credit and debit cards (via Stripe) and PayPal, including PayPal Pay Later. Web payments such as Apple Pay, Google Pay, and Microsoft Pay can also be turned on through Stripe.