How to give feedback that gets results
A practical guide to giving design and content feedback clearly and constructively — so your project moves forward faster and you get results you're happy with.
Giving feedback is a skill — and it's one of the most important things you can do to get a great final product. Good feedback gets you what you actually want. Vague feedback leads to guesswork and revision rounds that don't move things forward.
Quick summary
Be specific about what you like and don't like. Explain the reason behind your feedback. Tell us what outcome you want. Reference examples when you can. And give all your feedback at once rather than in dribs and drabs.
The difference between good and vague feedback
Less useful
- "I don't like it."
- "Can you make it pop more?"
- "It doesn't feel right."
- "Make the logo bigger."
- "I'm not sure — I'll know it when I see it."
More useful
- "The hero section feels too dark — can we lighten the background?"
- "The headline font doesn't feel professional enough for our industry."
- "This layout looks great on desktop but feels cluttered on mobile."
- "Our logo is hard to see against that background color."
- "Here's an example of a site that has the kind of feel I'm going for: [link]"
The four parts of good feedback
1. What specifically are you reacting to?
Point to the exact element. Not "the page feels off" — but "the button color on the hero section."
2. What is the problem or concern?
Describe what the issue is, not just that there is one. "It blends in with the background and I'm worried visitors won't notice it."
3. What outcome do you want?
Tell us the goal, not just the change. "I want the button to stand out more so visitors know to click it."
4. Why does it matter?
Context helps us make the right decision. "Our main call to action is to book a call, so this button is critical."
With these four elements, we can make a confident, informed change — and often a better one than you might have specified directly.
Useful things to include in feedback
- Screenshots — circle or annotate the specific area you're commenting on
- Examples — a link to a website, image, or ad that shows what you mean
- Your audience's perspective — "My customers are mostly over 60 — I'm worried the font is too small"
- The business reason — "We're launching a campaign next month and this page is the landing page"
Common feedback mistakes to avoid
How to submit your feedback
Leave all feedback as a comment in the relevant ClickUp task. If you're reviewing designs shared as a link (e.g. a Figma file), you can often leave comments directly in the tool — ask your project lead whether to use the design tool or ClickUp.
Email support@chykalophia.com if you don't have ClickUp access yet.
Related guides
- How approvals & sign-off work
- What happens in the design phase
- How we communicate (ClickUp, email, calls)
Need a hand?
How we communicate (ClickUp, email, calls)
How Chykalophia communicates with clients — which channels we use, when to use each one, and how to get the fastest response.
How approvals & sign-off work
How the approval and sign-off process works at Chykalophia — what you're approving, why it matters, and what happens once you give the green light.