Groups & email aliases
How to create shared email addresses like team@ or info@ in Google Workspace using groups and aliases — without paying for extra user seats.
Most businesses need more email addresses than just one per person. You might want info@, support@, hello@, or a team@ address that goes to several people. In Google Workspace, you create these using groups or email aliases — and neither requires an extra paid seat.
Quick summary
Use a Group to create a shared email address that delivers to multiple people (like team@). Use an Alias to give a single user an extra email address (like first.last@ and fname@). Both are free and managed from the Admin console.
Groups vs. aliases — what's the difference?
| Group | Email alias | |
|---|---|---|
| Delivers to | Multiple people | One person |
| Who can send from it | Group members (if allowed) | The account owner |
| Extra cost | No | No |
| Best for | support@, team@, info@ | Alternative spellings of one person's name |
Creating a group
Groups (sometimes called Google Groups) are the most powerful option. They act as a mailing list — email sent to the group address goes to everyone in the group.
Go to admin.google.com and sign in.
In the left sidebar, click Directory, then Groups.
Click Create group (or the plus button).
Fill in the group details:
- Name: A human-readable name, like "Support Team"
- Group email: The address you want, like support@yourcompany.com
- Description: Optional — useful if you have lots of groups
Set access settings. Decide who can post to the group (anyone on the internet, or only organization members) and who can join.
Click Create group, then Add members to add the people who should receive messages.
Turn off 'Require member approval' for shared inboxes
If you want all email to deliver immediately without anyone having to approve it, make sure the group settings don't require message approval. Look under Posting policies → Message moderation and set it to No moderation.
Adding an email alias to a user
An alias is an extra email address for one person. Email sent to the alias lands in their regular inbox. The user can also choose to send from the alias in Gmail.
Go to admin.google.com, click Users, and open the user's profile.
Click on the user's primary email address (or look for an "Alternate email addresses" section).
Click Add alternate email address (or simply look for an Alias field).
Type the alias. Enter just the part before the @, or the full address. Click Save.
The alias is active immediately. Email to it lands in their regular inbox.
Allowing a group to send email
By default, only individual accounts can send from their address. To let people send from a group address (like replying as support@):
Open the group in the Admin console (Directory → Groups → click the group name).
Check the posting permissions to make sure members can post.
In Gmail, each member who wants to send from the group address goes to Settings → See all settings → Accounts → Add another email address. They enter the group email and verify it.
Common use cases
Good uses for a Group
- support@ that two or more people monitor
- info@ that goes to you and an assistant
- team@ for internal announcements
- billing@ for your finance person and their backup
Good uses for an Alias
- sarah.jones@ and s.jones@ both going to the same inbox
- hello@ as a friendlier version of yourname@
- An old email address you used before changing domains
Common questions
Related guides
- Gmail basics for business
- Email routing & catch-all
- Delegating an inbox
- Adding a user in Google Workspace
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