Getting found
Landing pages
4 guides across 2 sections
Ads & social media2
- Sending ads to the right pageWhy sending ad traffic to your homepage wastes money, and how to build or choose a landing page that matches the ad and makes the next step obvious.
- Should you run Google Ads? An honest checklistA practical checklist for deciding whether Google Ads makes sense for your business right now, and how to start small without wasting money if it does.
Content & images2
- Landing page anatomyEvery section a high-converting landing page needs: what each one must do, in what order, and common mistakes to avoid in each.
- Writing hero copy that convertsHow to write the headline, subheadline, and call-to-action that sit at the top of your page: the words visitors see first, and judge you by fastest.