Cost of downtime calculator
Work out what it costs your business when your website is offline, using your own numbers.
When a website goes down, the cost isn't only the repair bill. It's the sales and enquiries that would have come in while it was offline. This calculator puts a number on that using your own figures.
Revenue your website takes directly. Enter 0 if you don’t sell online.
Form fills, calls and bookings that come through the site.
Average deal size times the share of leads you win. A $5,000 job you win 1 time in 5 is worth $1,000 per lead.
Try 4 for a bad afternoon, or 48 for a weekend nobody noticed.
Estimated cost of this outage
$0.00
That's about $0.00 for every hour your site is offline, before counting staff time, repair costs or lost trust.
How the estimate works
The calculator adds your monthly online sales to the value of your monthly leads, then spreads that across the hours in an average month. That gives a cost per hour, which it multiplies by how long the site is down.
It's an average, so treat it as a floor rather than a ceiling:
- Traffic isn't even. An outage during your busiest hours costs more than one at 3 a.m.
- It leaves out the knock-on costs. Staff time, emergency repair fees, refunds and customers who don't come back aren't included.
- Search engines notice. A site that's down for a long time, or often, can lose ground in search results.
How to keep the number small
The cost of an outage depends mostly on how long it lasts, and that depends on how quickly someone notices and how quickly they can restore the site.
- Uptime monitoring tells you within minutes, not when a customer complains.
- Tested backups make recovery a restore, not a rebuild.
- Keeping software updated prevents the most common cause of hacked sites.
Related guides
Go deeper on chykalophia.com
Website care
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