Useful official links & resources

A curated list of official dashboards, documentation, and tools grouped by topic: the links you'll actually need.

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3 min read
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This is your bookmark page for the web. Every link here is official, reliable, and vetted. We've grouped them by topic so you can find what you need quickly.


Google tools

ToolLinkWhat it's for
Google Analytics 4analytics.google.comWebsite visitor tracking and reporting
Google Search Consolesearch.google.com/search-consoleHow your site performs in Google Search
Google Tag Managertagmanager.google.comManaging tracking scripts on your site
Google Business Profile Managerbusiness.google.comManaging your Google Maps / search listing. Google also lets you edit your profile directly in Search or Maps
Google PageSpeed Insightspagespeed.web.devFree site speed and performance testing
Google Workspace Adminadmin.google.comManaging your Google Workspace account
Google Adsads.google.comManaging paid search and display campaigns
Google Business Profile Helpsupport.google.com/businessOfficial Google Business Profile documentation

Microsoft tools

ToolLinkWhat it's for
Microsoft 365 Admin Centeradmin.microsoft.comManaging your Microsoft 365 account and users
Microsoft Bing Webmaster Toolsbing.com/webmastersHow your site performs in Bing search
Microsoft Clarityclarity.microsoft.comFree heatmaps and session recordings

WordPress & hosting

ToolLinkWhat it's for
WordPress.orgwordpress.orgOfficial WordPress software and documentation
WordPress.org Plugin Directorywordpress.org/pluginsBrowse and vet WordPress plugins
Flywheelgetflywheel.comFlywheel managed WordPress hosting, now part of WP Engine
WP Engine User Portalmy.wpengine.comLog in to your WP Engine dashboard
MyKinsta (Kinsta)my.kinsta.comLog in to your Kinsta dashboard
WooCommercewoocommerce.comOfficial WooCommerce documentation and extensions

Domain & DNS

ToolLinkWhat it's for
GoDaddygodaddy.comDomain management if registered with GoDaddy
Namecheapnamecheap.comDomain management if registered with Namecheap
Cloudflarecloudflare.comDNS management, CDN, and security
ICANN Lookuplookup.icann.orgLook up a domain's registrar and registration details
DNS Propagation Checkerdnschecker.orgCheck if DNS changes have propagated worldwide
MXToolboxmxtoolbox.comTest email DNS records (MX, SPF, DKIM, DMARC)

Security & passwords

ToolLinkWhat it's for
1Password1password.comRecommended password manager
Bitwardenbitwarden.comFree, open-source password manager
Have I Been Pwned?haveibeenpwned.comCheck if your email has appeared in a data breach
SSL Labs (Qualys)ssllabs.com/ssltestTest your site's SSL/HTTPS configuration
VirusTotalvirustotal.comScan files or URLs for malware
Sucuri SiteChecksitecheck.sucuri.netFree malware scan for websites

Email tools

ToolLinkWhat it's for
Google Workspaceworkspace.google.comBusiness email with Gmail + Google apps
Microsoft 365microsoft.com/microsoft-365Business email with Outlook + Office apps
Mail Testermail-tester.comTest your email's spam score and configuration
MXToolbox DMARC Checkmxtoolbox.com/dmarc.aspxLook up and check a domain's DMARC record
MXToolbox Email Header Analyzermxtoolbox.com/EmailHeaders.aspxAnalyze email headers to trace delivery problems

Web performance & SEO

ToolLinkWhat it's for
Google PageSpeed Insightspagespeed.web.devCore Web Vitals and speed testing
WebPageTestwebpagetest.orgDetailed website performance testing
GTmetrixgtmetrix.comPage speed analysis with actionable recommendations
Screaming Frogscreamingfrog.co.uk/seo-spiderFree site crawler (up to 500 URLs) for SEO audits
Ahrefs Freeahrefs.com/freeFree site audit and backlink data for sites you verify (this was Ahrefs Webmaster Tools)

Image & media

ToolLinkWhat it's for
Squooshsquoosh.appFree in-browser image compression
TinyPNGtinypng.comQuick PNG and JPG compression
Canvacanva.comEasy-to-use graphic design
Unsplashunsplash.comFree, high-quality stock photos
Pexelspexels.comFree stock photos and videos
Remove.bgremove.bgAI-powered background removal

Standards & references

ResourceLinkWhat it's for
Can I Usecaniuse.comCheck browser support for web features
WCAG 2.2 Guidelinesw3.org/TR/WCAG22Official web accessibility standards
MDN Web Docsdeveloper.mozilla.orgThe definitive reference for web technologies
Schema.orgschema.orgStructured data vocabulary for SEO
web.devweb.devGuides on performance, accessibility and modern web practice, written by Google's Chrome team and outside experts

Browser downloads (always use the latest version)

BrowserDownload link
Google Chromegoogle.com/chrome
Mozilla Firefoxmozilla.org/firefox
Microsoft Edgemicrosoft.com/edge
Bravebrave.com

Common questions

We maintain this page and review the links periodically. Tools do get renamed, acquired or retired, so if a link doesn't work or lands somewhere odd, tell us and we'll fix it.

I want to check my domain or DNS: where do I start?

Use ICANN Lookup to find out which registrar manages your domain, and DNS Checker to verify DNS propagation after a change. See What is DNS?.

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