Choosing a password manager
A plain-English comparison of the most popular password managers to help you pick the right one for your business.
- Difficulty
- Beginner
Once you decide to use a password manager, the next question is: which one? There are several excellent options, and the right choice depends on your team size, budget, and whether you use Apple, Windows, or Android devices.
Quick summary
For most small businesses, 1Password or Bitwarden are the best choices. 1Password is polished and beginner-friendly. Bitwarden's personal plan is free and its paid tiers are inexpensive. Apple's built-in Passwords app is excellent if your team uses Apple devices. All three are trustworthy and well-established. Prices change, so check each vendor's pricing page before you commit.
What to look for
Before comparing options, here are the features that matter most:
- End-to-end encryption — Your passwords are encrypted before they leave your device. The company cannot read them.
- Cross-device sync — Works on your phone, laptop, and tablet.
- Browser extensions — Fills in passwords automatically in Chrome, Safari, Firefox, and Edge.
- Team sharing — For businesses: the ability to share specific passwords with team members.
- Two-factor authentication support — Protects your vault itself.
- Breach monitoring — Alerts you if a stored password appears in a known data breach.
The main options compared
| Manager | Best for | Free plan? | Team features | Cost |
|---|---|---|---|---|
| 1Password | Businesses, teams, beginners | No free tier | Excellent | Paid — check 1password.com/pricing |
| Bitwarden | Budget-conscious, tech-comfortable users | Yes — "always free" personal plan | Good | Paid tiers available — check bitwarden.com/pricing |
| Dashlane | Beginners wanting a polished experience | 14-day free trial of paid plans | Yes | Paid — check dashlane.com/pricing |
| Apple Passwords (iCloud) | Apple households and teams | Yes — built into Apple devices | Shared Groups with family and trusted contacts | Free |
| Google Password Manager | Android/Chrome users | Yes — built in | Not built for teams | Free |
| LastPass | Previously popular; had a major breach in 2022 | Yes — limited free plan | Yes | Paid — check lastpass.com/pricing |
About LastPass
In 2022, an attacker copied a backup of LastPass customer vault data. LastPass's own notice says the copy held some unencrypted fields, such as website addresses, alongside encrypted ones such as usernames, passwords, secure notes and form-fill data, and that the attacker "may attempt to use brute force to guess your master password and decrypt the copies of vault data they took". LastPass says the encrypted fields stay protected as long as your master password is strong. We mention LastPass here because many people still use it, but we do not recommend it for new setups.
Our recommendations
For most small businesses: 1Password
1Password is the gold standard for business use. It is polished, very easy to use, has excellent team-sharing features, and has a strong security track record.
Key features:
- Clean, beginner-friendly interface
- Travel Mode, which removes vaults from your apps and browser extension except the ones you've marked as safe for travel. It is included with every 1Password subscription.
- Excellent team and family sharing
- Watchtower, which flags breaches, weak passwords and duplicate items among your saved logins
- Works on Mac, Windows, iOS, Android and Linux
For budget-conscious users: Bitwarden
Bitwarden's personal plan is free, and its paid tiers are inexpensive. Its code is open-source, and it publishes third-party security audits. It has all the features you need, though the interface is slightly less polished than 1Password.
Key features:
- A free personal plan Bitwarden describes as "always free"
- Open-source, with published independent audits
- Paid personal, family and business tiers — check bitwarden.com/pricing for current prices
- Works on all major platforms
- Self-hosting option for the technically adventurous
For Apple-only teams: Apple Passwords (iCloud Keychain)
If everyone on your team uses iPhones, iPads, and Macs, Apple's built-in password manager is excellent and completely free. Starting in iOS 18, iPadOS 18, macOS Sequoia and visionOS 2, Apple ships a dedicated Passwords app that manages passwords, passkeys and verification codes.
Sharing is possible: Passwords has Shared Groups for sharing logins with family and other trusted contacts, and you can send an individual password over AirDrop.
Limitation: it is built around Apple devices. Apple's own instructions cover iPhone, iPad, Mac and Apple Vision Pro, plus Windows PCs — where Apple says that with iCloud for Windows "you can set up iCloud Passwords to access your passwords in Google Chrome or Microsoft Edge". If part of your team is on Android, you will need something else.
How to get started
Choose your manager from the options above. If unsure, start with Bitwarden's free personal plan, or a trial of a paid manager.
Create your account. When prompted for a master password, create a strong passphrase — see How to create strong passwords.
Save whatever recovery item your manager gives you. 1Password creates an Emergency Kit — a PDF with your account details and a space to write your account password. Bitwarden gives you a two-step login recovery code, which lets you turn two-step login off if you lose your second device. Print what you get and store it somewhere physically safe, like a locked drawer.
Install the browser extension for Chrome, Safari, Firefox, or Edge. This is what fills in your passwords automatically.
Install the mobile app on your phone. Enable the autofill service in your phone's settings.
Start saving passwords as you log into sites. Within a few weeks, all your important accounts will be in the manager.
Common questions
Can I import my existing passwords from Chrome or Safari?
Yes. All major password managers can import passwords exported from your browser. The exact steps vary, but look for an "Import" option in the manager's settings and an "Export passwords" option in your browser settings.
How do I share passwords with my team?
1Password and Bitwarden both have shared vaults or collections. You add the password once, give the right people access to that vault, and remove their access when they leave — so nobody has to email a password around, and you never have to change it because one person left.
What happens if the password manager company shuts down?
You can export your passwords at any time as an encrypted or unencrypted file. Most managers support CSV export. Keep a current export in a secure place so you're never locked out.
Are password managers safe for banking passwords?
Yes. Using a password manager for banking is safer than reusing a weak password or keeping passwords in a spreadsheet or notes app. Reputable managers encrypt your vault on your own device with a key derived from your master password, so the company cannot read it — which is exactly why your master password needs to be long and unique.
Related guides
- Why you need a password manager
- How to create strong passwords
- Two-factor authentication, explained
- Your business security checklist
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